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  • People@Simon-Kucher

    We are the world’s leading pricing consultancy and a top player in marketing and sales consulting. Want to find out what's so special about working at Simon-Kucher? We spoke to some of our colleagues. Find out what they say.
  • Rules for successful monetizing: Segmentation

    Dr. Georg Tacke about the rules for innovation success which he describes in the book "Monetizing innovation" together with Madhavan Ramanujam. In this video he talks about 'Segmentation'. Find out more about the book: http://www.simon-kucher.com/en/resources/books/monetizing-innovation
  • Rules for successful monetizing: Willingness-to-Pay

    Dr. Georg Tacke about the rules for innovation success which he describes in the book "Monetizing innovation" together with Madhavan Ramanujam. In this video he talks about 'Willingness to pay'. Find out more about the book: http://www.simon-kucher.com/en/resources/books/monetizing-innovation
  • People@Simon-Kucher

  • The four flavors of Monetizing Innovation Failure: 4. Undeads

    Dr.Georg Tacke about the four categories of monetizing innovation failure which he explores in the book "Monetizing innovation" together with Madhavan Ramanujam. In this video he talks about the failure category "undeads". Find out more about the book: http://www.simon-kucher.com/en/resources/books/monetizing-innovation
  • People@Simon-Kucher

    We are the world’s leading pricing consultancy and a top player in marketing and sales consulting. Want to find out what's so special about working at Simon-Kucher? We spoke to some of our colleagues. Find out what they say.
  • Global Pricing & Sales Study 2017

    77% firmom na świecie nie udaje się przełożyć inicjatyw w obszarze digitalizacji na wzrost zysku – prezentacja wyników najnowszej edycji międzynarodowego badania cenowego Global Pricing & Sales Study 2017
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