Buchempfehlungen zum Thema Marketing

Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services.

If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates,...

"The benefits of Web communities are attracting substantial media attention. They give customers a forum for dialogue, whether to voice a complaint, offer suggestions, or share ideas and allow businesses to get closer to their customers. This text explores the principles and techniques of hosting a

Twitter is rapidly moving up the social networking food chain and is currently outranked by only Facebook and MySpace. It features a programming API that allows you to build Web sites and applications (both desktop and mobile) for reading and posting to Twitter, finding other Twitter users, aggregating Twitter content, and other uses. This book walks you through the...

An updated field manual for guerrilla job hunters

A proven, experience-tested, research-based approach to marketing for professional services firms

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use...

Corporate Responsibility (CR) has never been more prominent on the corporate agenda. More companies are coming to understand that it is in their economic interest to address social and environmental impacts in a manner that is integrated with their operations.

Information security has matured significantly since it was developed as an ad-hoc solution by large enterprises and the military; from the initial art of security it has become a science with structured standards and more certainty expected from its activities.

Getting people to identify themselves as interested in your product is the critical first step of your marketing efforts. Advertising is what brings them into your sales funnel, and everything after that is more generally classified as marketing. Advertising can be simplifi ed as a three

There is an enormous middle market wealth transfer taking place and will continue over the next decade. Mergers and Acquisitions: A Guide to Selling Middle Market Businesses conveys the unique issues and circumstances of middle market mergers and acquisitions, companies valued between $5 million

Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street - from Morgan Stanley to Salomon and Citigroup - and a member of some of the world's largest hedge funds, from Moore Capital to Ziff Brothers

So, why green, and why green now? I ’ ve heard some people say that the greening of just about e verything these days is simply a business ploy to sell more products. I ’ ve also heard the more cynical crowd tell me that green energy and green products are just feel - good marketing and pub

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make

Dieses Buch ist ein hochrelevantes, praxisorientiertes Nachschlagewerk für alle Beteiligten am Produktprozess - Entwickler, Manager in Marketing, Einkauf, Produktion und Vertrieb sowie die Beauftragten für Qualität, Arbeitssicherheit und Umweltschutz. Aus dem Inhalt: <l

Dem Verkauf kommt in Zeiten gesättigter Märkte große Bedeutung zu. Herausgeber und acht Fachautoren bearbeiten vier Bausteine, die verschiedene Aspekte des Verkaufs betrachten und pragmatische Hinweise geben: Pre-Sales, Sales, Strategisches Verkaufen und das Führen im Vertrieb. Dem Ve

Praise for Gravitational Marketing "A serious look at marketing that made me laugh out loud! Gravitational Marketing is something anyone can use and everyone can afford. These guys get it!" -Jerry Ross, Executive Director, Disney/SBA National Entrepreneur Center "Reading this book

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

PROFINET ist der erste durchgängige Industrial Ethernet-Standard für die Automatisierung. Der Einsatz von TCP/IP erlaubt eine offene Kommunikation von der Unternehmensleitebene bis in den Prozess. PROFINET IO ermöglicht eine besonders schnelle Real Time-Kommunikation zur Üb

The stock market is full of risk and uncertainty, but can bring great rewards to those who plan and execute properly. Rick and AJ give you the navigational tools to profit in the market through this book. Easy to read and understand, this book will help the novice and expert alike

Strategic Management Dynamics provides a complete framework in the field of Strategic Management. It combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it. The book also highlights the importance of other

Der Call Center-Markt ist zurzeit eine der am stärksten wachsenden Branchen. Doch auf was muss man alles achten, wenn man ein Call Center einrichtet und leitet? Finanzmanagement, Ressourcenanalyse, Performancesteigerung - all dies sind Dinge, die ein Call Center-Manager berücksichtigen muss. W

Reaching a Single Version of the Truth SAS Institute Inc Customer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not

A Guide to Internal Communication, Public Relations, Marketing and Leadership International Association of Business Communities Kurzbeschreibung The International Association of Business Communicators (IABC) provides a comprehensive handbook for professionals and

A Contrarian's Guide to Marketing and Communication International Association of Business Communities Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging,

"Man müsste unserem Verkauf wieder einmal richtig in den Hintern treten!" Diesen Satz kennen die meisten. Der Verkauf ist für viele das unbekannte Monster, das zudem ständig in der Krise steckt. Einen scheinbaren Ausweg bieten teure Seminare und zahlreiche Ratgeber, die sich aber in der Regel ni

Kundenorientierung ist der Schlüssel zum Markterfolg. Die wirtschaftlichen Ziele der Unternehmen verlangen eine Ausrichtung auf die profitablen Kunden. Das Instrumentarium dafür bietet die Kundenerfolgsrechnung. Im Band 46 wird die Einführung sowie Anwendung der Ku

Professionelles Know-how für effizientes Marketing: Von der Marktanalyse bis zur Eventplanung Egal ob Sie sich als Ich-AG versuchen wollen oder in einer großen Firma arbeiten - gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens!

Das Buch ist ein kompletter Wegweiser rund ums Kundenbindungsmanagement im Internet. Aufbau und Funktionalität des E-Commerce werden erläutert, die relevantesten Tools, die wichtigste Software. Zingale und Arndt zeigen, wie Kunden mittel- und langfristig an Unternehmen und Produkte gebunden w

Während sich viele Marketingexperten immer noch mit Themen wie Branding und Promotion beschäftigen, übernimmt in den Unternehmen die IT-Abteilung Schritt für Schritt Schlüsselbereiche, die eigentlich zum Marketing gehören. Denn die Beziehung zum Kunden wird zunehmend elektronisch gemanagt. Com

Dieses praxisorientierte Buch vermittelt wie 1-to-1- und CRM-Strategien im Internet konkret umgesetzt werden können. Es stehen weniger Mass Customization Strategien für individuelle Produkte im Mittelpunkt, sondern vielmehr die Individualisierung der Information und Kommunikation mit Ihren K

In order to compete effectively in the marketplace, organizations must be customer-focused, not product focused. Customer relationship management (CRM) is the way to integrate this approach throughout an organization. This book covers all aspects of CRM, including developing a market-oriented

Provides techniques for melding enterprise resource planning (ERP) capabilities with the communications power of the Internet. Shows how start-up and established companies can link their existing ERP systems with the information capabilities of their customers, and offers a framework for

Wiley-VCH bündelt Verlagsaktivitäten in verschiedenen Geschäftsfeldern der Natur- und der Ingenieurwissenschaften sowie der Wirtschaftswissenschaft.