Carsten Thoma

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Aktuelles von Carsten Thoma

Carsten Thoma ist Autor von Are You Ready for Cross-Channel Commerce?
Artikel | 13.7.2011 | Carsten Thoma | hybris GmbH

As retailers consider adding yet another channel to the sales and marketing mix, consistency of product information becomes increasingly critical. Retailers have been talking about cross-channel retailing for many years. At first, consumers had a choice between making their purchases in store and catalogue shopping. But when the Internet arrived, retailing was...

Verfasste Dokumente

Are You Ready for Cross-Channel Commerce?
Artikel | 13.7.2011 | Carsten Thoma | hybris GmbH

As retailers consider adding yet another channel to the sales and marketing mix, consistency of product information becomes increasingly critical. Retailers have been talking about cross-channel retailing for many years. At first, consumers had a choice between making their purchases in store and catalogue shopping. But when the Internet arrived, retailing was...