Felix Niermann

Im Rahmen unserer E-Interviews möchten wir Kompetenzträger aus Forschung und Unternehmen vorstellen. Kooperieren setzt Kennen voraus und so sollen diese Interviews nicht nur Erfahrungen transferieren, sondern auch dazu beitragen, organisationsübergreifend mögliche Berührungspunkte für eine Zusammenarbeit zu identifizieren. In diesem Interview erfahren...

There are many many ways to slice and dice your digital Marketing efforts. Are you selling direct? Are you generating leads? Are you selling cars, credit cards or mobile games? Are you building + managing websites only or are your customers on Facebook? No matter what you're trying accomplish with your digital Marketing efforts, the fundamentals remain the same - if you're...

Liebe Leserinnen und liebe Leser, gerade ist Webtrends, weltweiter Marktführer für Unified Mobile-, Social- und Web-Analytics von AlwaysOn zu den OnMedia Top 100-Gewinnern gewählt worden. Das AlwaysOn-Redaktionsteam und eine international besetzte Expertenjury hat Webtrends aufgrund seiner hervorragenden Leistungen in den folgenden fünf Kategorien...

Facebook held its first-ever conference for marketers last week in New York City. (Image at right is signage from the event) The half-day conference was invitation–only with a very limited capacity. Many thanks to Facebook we were honored to be included and we’re proud to be an official Facebook partner. The conference marked the first time Facebook...

OK, full disclosure – our headline isn’t original. In fact, we first saw it in the 2012 Digital Life Study issued by TNS Research. Yet, we here at Webtrends, who live in data each day, love the phrase. We love the idea of data having intrinsic value and being a commodity, like oil, that can be collected, refined and harnessed to fuel extraordinary achievements. So if data is the new...

You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad. Publishers can reach iPad and other tablet computer users in real-time throughout the day, but first they have to know what readers want, and how that’s different from what they want in print and online.