Florian Haarhaus

München, 24. April 2012 – Aprimo®, weltweiter Anbieter von Cloud-basierten Lösungen für integriertes Marketingmanagement, ermöglicht es ab sofort seinen Kunden in aller Welt, die Stufe der Software-Zertifizierung zu erwerben, die bisher Mitarbeitern und Partnern vorbehalten war. Zum Einstieg in dieses neue Angebot bietet die Aprimo University...

München, 23. Februar 2012 – Aprimo®, weltweiter Anbieter von integrierten Lösungen für das Marketingmanagement, hat eine leistungsstarke Erweiterung des Aprimo® Relationship Managers angekündigt: Die neue Extended Data Source (xDS) übernimmt Informationen aus anderen Datenbanken in eine Teradata Datenbank und stellt sie für die Verwendung in...

München, 13. Februar 2012 – Aprimo®, weltweiter Anbieter von integrierten Marketing­management-Lösungen, ist von Gartner, Inc. wieder in den „Leaders“-Quadranten des „Magic Quadrant for Marketing Resource Management (MRM)” eingestuft worden. Der Report wurde am 30. Januar 2012 von Kimberly Collins, Managing Vice President bei Gartner,...

Online video giant Hulu just unveiled a wide new array of web programming, complete with big names who wield lots of star power clout, including SNL’s Seth Myers and Adrian Grenier of “Entourage.” These original “TV” shows, made to be viewed online, are probably just the tip of the antenna, so to speak – considering the reported $500 million that Hulu plans to spend...

Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years. Marketers are feeling the impact. McKinsey also found that digital campaigns are the...

Hype –it’s a prefix implying “beyond, over, above; usually indicating excess or exaggeration,” and undoubtedly, you know the groove: hyperactive, hypertension, hyperinflation . . . The Beacon Hill Patch gets hyper-local in the upscale Boston neighborhood, helping marketers deliver segmented and relevant information to this target market. Now, there’s one more to...

In this webinar series, Romek Jansen seeks to answer the questions that marketing pioneer John Wanamaker left lingering long ago We’re all familiar with famous John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” But, in his webinar last month, Romek Jansen, founder of MRMLOGIQ, took this old adage...

A little over a year ago, when Teradata acquired Aprimo, the two companies put forth a vision:  Show our customers, partners and the global market that the true promise of Integrated Marketing Management (IMM) lies in braiding together complementary solutions that expand the frontiers of Digital Marketing. Today, with Teradata’s announcement of a definitive...

Like many organisations, Huddle suffered from the fact that its marketing and sales teams were using a variety of different applications, none of which talked to each another. In fact, they were operating as completely independent entities and the result was far from seamless. The marketing team was using Exact Target for email marketing alongside Unica for analytics, as well...

Using Aprimo Campaign Management, QAD’s marketing team now qualifies every lead and passes along only the top-quality leads to sales. The sales team has accepted nearly 80% of qualified leads – a huge improvement over the previous rate. In addition, QAD has reduced the time and cost of its lead management process by 75%. And by testing different combinations of...

Days after going live on Aprimo, ESRI used the solution to launch an ongoing campaign that now generates hundreds of pre-qualified leads per year. ESRI’s ROI for the campaign? An astounding 1,134%. The company also uses Aprimo’s capabilities to maximize the value of its website and marketing events. As part of its Aprimo implementation, ESRI consolidated 15...