Being from a paid search background, I always find it funny when my friends post questions on Facebook that could be easily answered by searching on Google. But now I have started to see it’s a great way to find something more valuable than a million plus search results. By posting a question to Facebook, you can easily get advice from someone you trust. We all know that...
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.
I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products.
Gerade in Zeiten der elektronischen Kommunikation, von Social Media und Web 2.0 wird der persönliche Austausch immer wichtiger. Treffen Sie daher Herrn Dr. Kampffmeyer persönlich auf der diesjährigen „Update“-Veranstaltungsreihe von PROJECT CONSULT - in Hamburg (28.2.2012), Frankfurt (29.2.2012) oder München (01.03.2012).
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
The biggest takeaway is that brands are struggling to...
Nachdem wir zwischen den Jahren den Umzug in unsere neuen gemeinsamen Büroräume (Falkstraße 5, 60487 Frankfurt) erfolgreich gemeistert haben, startet das ReadSoft-Team mit viel Energie ins Jahr 2012. Dabei werden einige Trends, die sich bereits im vergangenen Jahr abgezeichnet haben, auch in den kommenden Monaten eine wichtige Rolle spielen. Dazu gehört zum...
At Webtrends, we leverage Webtrends Optimize with our paid search platform, Webtrends Ads to create the perfect match of paid search and landing page optimization.
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