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Gower Publishing Ltd. ist Herausgeber von Price Management in Financial Services: Smart Strategies for Growth
Buch | 10.2008 | Dr. Georg Wübker | Gower Publishing Ltd.

Introduction The term “price management“ was coined by Simon and Dolan in their 1997 book Power Pricing . Two of the most globally recognized thought leaders in pricing research and advice, the authors described their approach to pricing as follows: “Progressive busin

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Price Management in Financial Services: Smart Strategies for Growth
Buch | 10.2008 | Dr. Georg Wübker | Gower Publishing Ltd.

Introduction The term “price management“ was coined by Simon and Dolan in their 1997 book Power Pricing . Two of the most globally recognized thought leaders in pricing research and advice, the authors described their approach to pricing as follows: “Progressive busin