Marketing is in the midst of a revolutionary change that challenges the definition and future of the marketing function. At stake is the opportunity to restore marketing to the art of driving business results based on the science of understanding and adding value to current and future customers.
Four key drivers are at the heart of this marketing revolution:
- Changing business climate
- Globalization
- A shift in control over the consumer/buyer
- The need to get back to marketing basics
Marketing executives, their teams and their vendors must work together to prove ROI, integrate with new channels, and engage customers in intelligent conversations.
To address these revolutionary changes, we’ve worked with our customers and other marketers around the globe to define The Imperatives of the Marketing Revolution – which outline changes that need to occur to drive marketing forward. These Ten Imperatives are the result of a community project that started at an event 6 months ago in San Antonio, Texas and continues as we expand our community and encourage input.
Together, we as marketers can combine our voices to discuss these challenges and the changes we are enacting in our own departments. We invite you to join us in conversation!
Keine Kommunikationsobjekte vorhanden.
