Karl-Heinz Maier

Neue mobile und soziale Kanäle im Fokus - Nachfrage nach digitaler Messung von Multichannel-Marketing steigt Frankfurt, 17. Oktober 2011 – Webtrends, einer der führenden Anbieter für Unified Mobile, Social und Web Analytics, präsentiert die aktuellen Ergebnisse der Forrester Consulting Studie. Die im Auftrag von Webtrends durchgeführte Studie beleuchtet,...

Frankfurt, 6. Oktober 2011 – Webtrends, führend im Bereich Unified Mobile, Social und Web Analytics und Engagement, veröffentlicht mit Webtrends Hoverstats ein leistungsstarkes neues Tool für die Evaluierung von Facebook Post, dem wichtigsten Kontaktpunkt mit Fans und deren Freunden auf Facebook. Webtrends Hoverstats beinhaltet Analysefunktionen, die auf die...

Frankfurt, 04. August 2011 – Webtrends, das Customer Intelligence Unternehmen und weltweiter Marktführer für Mobile und Social Analytics, erhält den NorthFace ScoreBoard AwardSM der Omega Management Group Corp. Die Auszeichnung würdigt die herausragende Leistungen von Webtrends im Bereich Kundenservice, Schulungen und Trainings. Seit 2009 wird diese...

Webtrends setzt offensive Akquisitionsstrategie fort und vereint als einziger großer Analytics-Anbieter hohe Datenskalierbarkeit mit Echtzeit-Analytik Frankfurt, 18. August 2011 – Webtrends (http://www.webtrends.com/) , weltweiter Marktführer für Unified Mobile-, Social- und Web-Analytics, gibt die Übernahme des Echtzeit-Analytik-Anbieters ...

Frankfurt, 10. August 2011 - Ein aktuelles Update der XAMIT-Studie „Webstatistiken im Test - Welcher Dienst ist in Deutschland legal?“ zeigt: Webtrends ist als Webanalyse-Dienst  datenschutzkonform einsetzbar. Laut der Studie entspricht Webtrends, das Customer Intelligence Unternehmen und weltweiter Marktführer für Mobile und Social Analytics, als einer von nur...

Reveal, Reward, Respect, Retain Vor 50 Jahren war die Marketingwelt noch bestimmt von den klassischen Faktoren Product, Price, Place, Promotion (den sogenannten vier „P“s). Heute liegen dagegen Werbebotschaften, Produktpositionierung und Markenbildung in der Hand von Millionen

Dieses Interview mit Herrn Karl-Heinz Maier ist Teil des Virtual Roundtable "Web Analytics - Wichtigste Intelligenz für Unternehmen der Zukunft!?" Das

Across all industries and company size, growing revenues is a top priority for organizations. This holds true for all business models: business to business (B2B), business to consumer (B2C), not-for-profit, and for those that perform the “marketing two-step” (B2B2C). Moreover, top-line gro

Die Verwaltung von Suchmaschinenmarketing-Kampagnen wird immer umfangreicher und komplizierter. In welcher Mischung aus Keywords, Werbetext und Zielseiten dient Ihre Online-Werbung Ihrem Geschäftsziel am ehesten? Und ‑ noch schwieriger zu beantworten ‑ wie sehen die dazu passenden Maßn

Being from a paid search background, I always find it funny when my friends post questions on Facebook that could be easily answered by searching on Google. But now I have started to see it’s a great way to find something more valuable than a million plus search results. By posting a question to Facebook, you can easily get advice from someone you trust. We all know that...

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.

I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products.

The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought. The biggest takeaway is that brands are struggling to...

Have you tried the Webtrends JavaScript Debugger? Here's how it works. Did you know Webtrends has a webtrends debugger? This is a feature included in the latest version of the webtrends tag builder. If you are involved with website measurement, want to ensure your javascript tag is firing properly and see the webtrends parameters which are being collected, watch this 35...

Numbers have become the definitive aspect of our lives... Webtrends zeigt uns die hohe Aussagakraft von Zahlen auf und wie wir Sie für uns nutzen können.

When Gordmans (http://www.gordmans.com/), the Omaha-based apparel and home fashions retailer, went looking for a partner to help them build out their Facebook strategy to increase fan acquisition and engagement as well as drive customers to their brick and mortar stores, they looked to Webtrends. Gordmans ran a highly targeted Sponsored Like ad against the...

Qtel’s Virgin Mobile Service (QVMS) leveraged Webtrends Social Consulting Services for their Make it Yours 2011 campaign, a contest in which users submitted their photos for a chance to win a Canon 5D EOS camera package.  They were interested in growing their fan base organically, while engaging and connecting with their target market on a personal level. To achieve...

Webtrends Analytics 9 accelerates your enterprise customer intelligence, taking you from raw data to better business decisions faster than any other analytics product. Simply click on numbers in the highly intuitive interface to crunch your data with the industry’s most powerful analytics engine. Expansive web services let you extend this insight throughout your organization –...

Neu bei Cineworld: Webtrends führt Regie bei Facebook Share Analysetool von Webtrends bietet führender Kinokette fundierte Informationen zur Performance ihrer Facebook-Fanpage Facebook, Twitter & Co. – schon lange werden diese und andere Social Media nicht mehr nur von Privatpersonen genutzt. Mit über 500 Millionen Nutzern gehört Facebook mittlerweile...

Webtrends Analytics 10 changes the game for digital marketers with native analytics for mobile apps, social media and websites. All the answers you want, in one interconnected tool. Webtrends’ next generation of analytics breaks free of the site-centric paradigm. It provides native, out-of-the-box mobile, social and website insights for marketers. Analytics 10 at a...

Es freut uns sehr, dass wir Ihnen mit Lufthansa und Postfinance zwei äußerst prominente Redner zur Engage Konferenz ankündigen dürfen. Beide Kunden geben einen interessanten Einblick in ihre Arbeit mit Webtrends.

We would like to invite you to attend Webtrends Engage 2010, the annual conference for digital marketing, social media and ecommerce professionals. Last year's event brought together over 400 delegates from companies like Barclaycard, Credit Suisse, HMV, HSBC, KLM, PricewaterhouseCoopers, Toyota, UBS and Vodafone. Digital marketing is as much an art as it is a...

Dialogue Instead of Monologue Last year's Engage was a huge hit with attendees. Everyone raved and tweeted about the thought-leaders we brought in to speak. They loved the short sprint-style sessions ("10 minutes of brilliance"). And this year, we'll be offering even more in-depth sessions in different tracks. With the enormous success of Engage 2010 as our guide,...

Whether marketing - digital or otherwise - is an art or science is a debate which continues to rage. Some would argue marketing is just an art because it's purely about creativity, the exterior of a campaign and how it looks and feels. Others would say, it's all about science and if you understand your target audience's behaviour you cannot fail. At Webtrends Engage...

Optimizing Revenue and Engagement Every marketer knows that delivering relevant content to the right visitor leads to higher revenue and engagement. So why aren’t more companies using on-site targeting? Many marketers say they just don’t know how to approach on-site targeting and frankly don’t know how to get started. Webtrends is here to help. Join...

In diesem Themenspecial erfahren Sie mehr über die neusten Erkenntnisse im Bereich der Steigerung Ihrer Zugriffszahlen. Inhalte sind [...]