Determining how to manage your brand in the social sphere can be a daunting prospect, especially with Facebook. Facebook is big (huge!) not only in its capabilities, but in the opportunities it can offer your business when done correctly.

Being from a paid search background, I always find it funny when my friends post questions on Facebook that could be easily answered by searching on Google. But now I have started to see it’s a great way to find something more valuable than a million plus search results. By posting a question to Facebook, you can easily get advice from someone you trust. We all know that...

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.

I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products.

The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought. The biggest takeaway is that brands are struggling to...

At Webtrends, we leverage Webtrends Optimize with our paid search platform, Webtrends Ads to create the perfect match of paid search and landing page optimization.

The crowds are descending upon Las Vegas this week for the biggest technology show in the world – the 2012 International Consumer Electronics Show (CES). Approximately 150,000 people are expected to hit the show floor this year. The good news for the crowds is that the show no longer overlaps with the Adult Entertainment Expo, which should free up some executive...

When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site!

It’s hard to believe that in 2009, Facebook was insignificant compared to the rest of social media. Even harder to fathom is that one year later, Facebook asserted its dominance and became the undeniable leader of the social landscape, representing more than 50 percent of all time spent on social websites. It wasn’t certain whether Facebook’s fame would be...