Klaus Hölbling

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Aktuelles von Klaus Hölbling

Klaus Hölbling ist Autor von The Rise of Mobile Marketing
Whitepaper | 1.12.2008 | Michael Peterson | Dr. Florian Gröne | Klaus Hölbling | Dr. Roman Friedrich | Booz & Company

The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers...
Klaus Hölbling ist Autor von Not Your Typical Marketing Campaign
Whitepaper | 11.11.2009 | Olaf Acker | Klaus Hölbling | Dr. Florian Gröne | Booz & Company

In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually.
Klaus Hölbling ist Autor von Beyond the Mass Mailing
Whitepaper | 17.3.2008 | Dr. Florian Gröne | Klaus Hölbling | Olaf Acker | Booz & Company

The average citizen runs into some 5,000 marketing messages day —from traditional marketing channels as well as from the Internet, iPods, and mobile phones. It has never been more difficult for direct marketers to keep in touch with their existing loyal customers. And it has never been more important for businesses to find new ways to make the best use of their existing...

Verfasste Dokumente

The Rise of Mobile Marketing
Whitepaper | 1.12.2008 | Michael Peterson | Dr. Florian Gröne | Klaus Hölbling | Dr. Roman Friedrich | Booz & Company

The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers...
Not Your Typical Marketing Campaign
Whitepaper | 11.11.2009 | Olaf Acker | Klaus Hölbling | Dr. Florian Gröne | Booz & Company

In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually.
Beyond the Mass Mailing
Whitepaper | 17.3.2008 | Dr. Florian Gröne | Klaus Hölbling | Olaf Acker | Booz & Company

The average citizen runs into some 5,000 marketing messages day —from traditional marketing channels as well as from the Internet, iPods, and mobile phones. It has never been more difficult for direct marketers to keep in touch with their existing loyal customers. And it has never been more important for businesses to find new ways to make the best use of their existing...