MRMLOGIQ b.v.

We assist you to improve your marketing operations to guarantee an excellent execution of marketing campaigns. By rationalizing marketing processes and -if required- the selection and implementation of marketing technology we save substantial marketing budget, reduce time-to-market of Instore materials and improve the quality of marketing output.

MRMLOGIQ is a marketing efficiency company.

We assist you to improve your marketing operations to guarantee an excellent execution of marketing campaigns.

Based on the MRMLOGIQ framework we have developed a wide range of practical tools and worksheets we use for the management of our MRM projects.

Our MRM toolbox:

· MRM Scan
· MRM Business Case
· MRM Software Selection
· MRM Process Design
· MRM Functional Design
· MRM Implementation, Testing & Training
· MRM Project Management
· MRM Support & Maintenance

MRMLOGIQ is thought leader in the area of Marketing Operational Excellence as the company consultants have published numerous articles and can be found on many congresses on this topic. In 2008,the founders have published the first book on Marketing Resource Management.

Book summary

If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.

Book quote

"Logic is often missing from large Brand Marketing departments. Taking MRM seriously and creating willingness to break away from the 'we don't do it that way here' mentality can lead to huge benefits in not only money -but more importantly to most Marketing Directors- time and quality of marketing to your consumer." - John van Tuyll, Senior Global Brand Marketing Operations Manager Adidas and MRM lover"

Articles

"Calibrate How You Operate: Improving Marketing Yield, Visibility and Process." The new Chief Marketing Officer (CMO) Council thought leadership initiative with contributions from MRMLOGIQ.

"Understanding MRM: The Next Frontier in Marketing Technology, Winterberry Group's White Paper" by Bruce Biegel. Featuring Frans Riemersma.

"MRM; making DAM and CRM stick together." The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan, Volume 3, issue 2.

"Does your Marketing Dashboard come with an AIRBAG?", the Marketing Leaders.

Marketing Governance; burden or a blessing in disguise?", the Marketing Leaders.

Events

"InBetween Partner Day", 9th and 10th March, Zurich, Switzerland, MRMLOGIQ, Dynamic Publishing, Insight into the international PIM/MDM/MRM market.

"Warner Bros Event, Aprimo", 3 March, Munich, Germany, MRMLOGIQ: the business value of MRM

"Technology For Marketing & Advertising, Aprimo"; 24 & 25 February Earls Court 2, London, UK. MRMLOGIQ introduction into MRM; the why and the how.

"ADAM Kick off event"; Thursday January 29, Ghent, Belgium. MRMLOGIQ will share the latest market insights on MRM and DAM.

"CMOcouncil"; December 2008, MRMLOGIQ is member of the CMOcouncil Faculty Leadership Committee for the program "Calibrate How You Operate."

"Nyenrode Business University"; November 2008, Alumni Day, "Create better, cheaper & faster marketing campaigns".