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11.5.2009
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Zusätzliche Infos zur Organisation
Branchen :
Marketing consultancy
Referenzen :
We have delivered MRM projects for multiple Fortune500 companies and creative agencies.
Our MRM-consultants worked in MRM projects in verticals like Retail, FMCG, Finance, Technology and Sports & Leisure.
Geschäftsleitung :
Romek Jansen & Frans Riemersma
Kurzcharakteristik :
Marketing Resource Management. Implementing efficient marketing departments, processes and technology.
Organisationsprofil
Beschreibung Organisation:
We assist you to improve your marketing operations to guarantee an excellent execution of marketing campaigns.
By rationalizing marketing processes and -if required- the selection and implementation of marketing technology we save substantial marketing budget, reduce time-to-market of Instore materials and improve the quality of marketing output.
MRMLOGIQ is a marketing efficiency company.
We assist you to improve your marketing operations to guarantee an excellent execution of marketing campaigns.
Based on the MRMLOGIQ framework we have developed a wide range of practical tools and worksheets we use for the management of our MRM projects.
Our MRM toolbox:
· MRM Scan
· MRM Business Case
· MRM Software Selection
· MRM Process Design
· MRM Functional Design
· MRM Implementation, Testing & Training
· MRM Project Management
· MRM Support & Maintenance
MRMLOGIQ is thought leader in the area of Marketing Operational Excellence as the company consultants have published numerous articles and can be found on many congresses on this topic. In 2008,the founders have published the first book on Marketing Resource Management.
Book summary
If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.
Book quote
"Logic is often missing from large Brand Marketing departments. Taking MRM seriously and creating willingness to break away from the 'we don't do it that way here' mentality can lead to huge benefits in not only money -but more importantly to most Marketing Directors- time and quality of marketing to your consumer." - John van Tuyll, Senior Global Brand Marketing Operations Manager Adidas and MRM lover"
Articles
"Calibrate How You Operate: Improving Marketing Yield, Visibility and Process." The new Chief Marketing Officer (CMO) Council thought leadership initiative with contributions from MRMLOGIQ.
"Understanding MRM: The Next Frontier in Marketing Technology, Winterberry Group's White Paper" by Bruce Biegel. Featuring Frans Riemersma.
"MRM; making DAM and CRM stick together." The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan, Volume 3, issue 2.
"Does your Marketing Dashboard come with an AIRBAG?", the Marketing Leaders.
Marketing Governance; burden or a blessing in disguise?", the Marketing Leaders.
Events
"InBetween Partner Day", 9th and 10th March, Zurich, Switzerland, MRMLOGIQ, Dynamic Publishing, Insight into the international PIM/MDM/MRM market.
"Warner Bros Event, Aprimo", 3 March, Munich, Germany, MRMLOGIQ: the business value of MRM
"Technology For Marketing & Advertising, Aprimo"; 24 & 25 February Earls Court 2, London, UK. MRMLOGIQ introduction into MRM; the why and the how.
"ADAM Kick off event"; Thursday January 29, Ghent, Belgium. MRMLOGIQ will share the latest market insights on MRM and DAM.
"CMOcouncil"; December 2008, MRMLOGIQ is member of the CMOcouncil Faculty Leadership Committee for the program "Calibrate How You Operate."
"Nyenrode Business University"; November 2008, Alumni Day, "Create better, cheaper & faster marketing campaigns".
MRMLOGIQ is a marketing efficiency company.
We assist you to improve your marketing operations to guarantee an excellent execution of marketing campaigns.
Based on the MRMLOGIQ framework we have developed a wide range of practical tools and worksheets we use for the management of our MRM projects.
Our MRM toolbox:
· MRM Scan
· MRM Business Case
· MRM Software Selection
· MRM Process Design
· MRM Functional Design
· MRM Implementation, Testing & Training
· MRM Project Management
· MRM Support & Maintenance
MRMLOGIQ is thought leader in the area of Marketing Operational Excellence as the company consultants have published numerous articles and can be found on many congresses on this topic. In 2008,the founders have published the first book on Marketing Resource Management.
Book summary
If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.
Book quote
"Logic is often missing from large Brand Marketing departments. Taking MRM seriously and creating willingness to break away from the 'we don't do it that way here' mentality can lead to huge benefits in not only money -but more importantly to most Marketing Directors- time and quality of marketing to your consumer." - John van Tuyll, Senior Global Brand Marketing Operations Manager Adidas and MRM lover"
Articles
"Calibrate How You Operate: Improving Marketing Yield, Visibility and Process." The new Chief Marketing Officer (CMO) Council thought leadership initiative with contributions from MRMLOGIQ.
"Understanding MRM: The Next Frontier in Marketing Technology, Winterberry Group's White Paper" by Bruce Biegel. Featuring Frans Riemersma.
"MRM; making DAM and CRM stick together." The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan, Volume 3, issue 2.
"Does your Marketing Dashboard come with an AIRBAG?", the Marketing Leaders.
Marketing Governance; burden or a blessing in disguise?", the Marketing Leaders.
Events
"InBetween Partner Day", 9th and 10th March, Zurich, Switzerland, MRMLOGIQ, Dynamic Publishing, Insight into the international PIM/MDM/MRM market.
"Warner Bros Event, Aprimo", 3 March, Munich, Germany, MRMLOGIQ: the business value of MRM
"Technology For Marketing & Advertising, Aprimo"; 24 & 25 February Earls Court 2, London, UK. MRMLOGIQ introduction into MRM; the why and the how.
"ADAM Kick off event"; Thursday January 29, Ghent, Belgium. MRMLOGIQ will share the latest market insights on MRM and DAM.
"CMOcouncil"; December 2008, MRMLOGIQ is member of the CMOcouncil Faculty Leadership Committee for the program "Calibrate How You Operate."
"Nyenrode Business University"; November 2008, Alumni Day, "Create better, cheaper & faster marketing campaigns".
Website
Competence Center
Oberthemen:
Competence Types
Ansprechpartner
Insgesamt: 1
Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.
[...]
Zugehörige Mitglieder
Insgesamt: 1
Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.
[...]
Dokumente der Organisation
Insgesamt: 5
Using digital media in campaigns is regularly regarded as being ‘more cost-efficient’ as opposed to traditional media. Nothing less can be true… if your processes aren’t ready for it, is the conclusion of the ANA in the US.
[...]
"In times like this, you need to make sure every single dollar you spend is going to take you as far as it possibly can," says Kelley Quian Troia, Senior Director, Marketing Operations, Wal-Mart in a recent interview.
[...]
Within the context of the Competence Site we would like to introduce companies which specialize in research and it`s applications.
Knowing the partner enables effective cooperation which is why these interviews should not only relay experience but also help to identify common business-spanning points to identify and facilitate working together.
In the following interview Mr. Frans Riemersma, co-founder of the consultancy MRMLOGIQ and chief editor of MarketingGovernance.com, gives a summary of the strategic value of marketing operational excellence.
[...]
Over the years, pressures from the market have forced companies to constantly innovate
and diversify products and services. Finally this resulted in more products, more
variations and shorter Product Life Cycles. Departments such as product development,
procurement, finance and logistics had to improve their methods to design, buy, produce
and distribute new products and services to keep up with the accelerating pace.
[...]
If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.
[...]
Produkte / Projekte der Organisation
Insgesamt: 1
Rabobank is among the world’s 25 largest financial institutions, in terms of Tier I capital.
Rabobank has over 60,000 employees internationally, who serve about 9.5 million clients
in 46 countries.
[...]
Aktionen
Exklusive Dokumente der Organisation:
MRMLOGIQ b.v.
MRMLOGIQ b.v.
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