Whitepaper zum Thema „Operational Marketing Excellence – Vom Quellcode zum Shareholder Value“ vor. Das Whitepaper, das auf Deutsch und auf Englisch verfügbar ist, zeigt auf, wie der Einsatz von Marketing Resource Management-Systemen den Blick von Unternehmen auf das Marketing grundlegend verändern kann – auf operativer, taktischer und sogar strategischer...

Rabobank is among the world’s 25 largest financial institutions, in terms of Tier I capital. Rabobank has over 60,000 employees internationally, who serve about 9.5 million clients in 46 countries.

Using digital media in campaigns is regularly regarded as being ‘more cost-efficient’ as opposed to traditional media. Nothing less can be true… if your processes aren’t ready for it, is the conclusion (http://www.marketinggovernance.com/ViewItem.asp?Entry=205) of the ANA in the US.

"In times like this, you need to make sure every single dollar you spend is going to take you as far as it possibly can," says Kelley Quian Troia, Senior Director, Marketing Operations, Wal-Mart in a recent interview.

Within the context of the Competence Site we would like to introduce companies which specialize in research and it`s applications. Knowing the partner enables effective cooperation which is why these interviews should not only relay experience but also help to identify common business-spanning points to identify and facilitate working together. In the following...

Over the years, pressures from the market have forced companies to constantly innovate and diversify products and services. Finally this resulted in more products, more variations and shorter Product Life Cycles. Departments such as product development, procurement, finance and logistics had to improve their methods to design, buy, produce and distribute new products...

If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.