Stefan Reiche

Stefan Reiche, 37 years old, 13 years of experience in Marketing, CRM, CRM systems, Business Intelligence and Data Warehousing.

1996-2002 Working as consultant, senior consultant and management consultant for different consulting companies with the main focus on Marketing and CRM projects. I worked for large retailers like Karstadt, Quelle, Metro and Tesco as well as for companies from financial industries (Allianz) and Automotive (Daimler Chrysler). Within this period I developed and implemented strategies, organisations, processes and systems for optimizing contact strategies and marketing efficiency, sales force organisations as well as new CRM solutions (Oracle, Siebel) and reporting systems (Business Objects, Cognos,Micro Strategy) for optimizing and consolidationg data and reporting landscapes. 2002-2006 Manager Customer Intelligence Karstadt Warenhaus AG 2006- now Senior Manager Business Intelligence Europe Office Depot International Key responsibilities are: Leadership of a paneuropean Business Intelligence team Provide decision support by delivering KPI´s, statistical analysis, forecast and trend analysis and business performance management to entire Office Deopt European Organisation. Develop, implement and improve concepts for loyalty, churn, nursery and customer lifecycle management. Business Owner of European data warehouse architecture and concepts. Member of global data warehouse and management information innovation team,