Ursula Drost

• Managing Director (CEO at MarComSo and at BCNI LLC

Ursula is an experienced market intelligence, competitive intelligence, marketing, communications and business development professional with international senior management background. Ursula keeps up-to-date in the development of markets and knows very well, what's on the mind of key industry decision makers.

Always fascinated by technological innovations, Ursula shares responsibility for more than 1,700 projects on behalf of European and overseas clients, mostly from the ICT and hightech industries. At .BCNI, Ursula's team uses state-of-the-art marketing and communications tools e.g. social media, collaboration platforms, marketing automation, ATL/BTL.

Working at the cutting-edge of technologies, markets, and marketing trends, Ursula is looking for new business contacts and further challenging marketing and communications projects in Europe and overseas.

MarComSo Services (www.marcomso.com):
- Market Intelligence
- Competitive Intelligence
- International Business Development Strategies
- International Marketing and Communications Strategies
- Marketing, Communications, Social Media

BCNI LLC Services (www.bcni-llc.com )
For overseas companies, which want to enter the European markets or want to expand in Europe:
- Market Entry and Expansion Strategies
- Marketing and Communications Strategies
- Business Development Strategies
- Sales Support
- Company Foundation
- Legal & Tax support
- Business Process Outsourcing
- Human Resources
- Business Location Support
- Cultural Coaching

The MarComSo Blog:
Expert articles, industry spotlights and market overviews on a regular basis at the .BCNI blog (www.marcomso-intelligence.com).


Specialties:

European-wide project management experience and intercultural competencies.
Languages:
German and English fluent
French, Italian and Dutch good knowledge

September 2009– Aktuell (2 Jahre 7 Monate)

From 2009 to 2011 development of BCNI LLC (www.bcni-llc.com), San Francisco, USA:
Market entry and expansion, relationship building with business partners, trade administrations and governments.
For overseas companies (e.g. North America, India, South Korea, Taiwan, China) BCNI LLC offers a comprehensive service portfolio for a smart entry into the EMEA markets and expansion strategies incl. business development, marketing, communications, sales support, company foundation, legal & tax support, BPO, HR, cultural coaching and business location support.

Managing Director (CEO),  MarComSo
1997– Aktuell (15 Jahre)

MarComSo (www.marcomso.com) is an EMEA-wide acting market intelligence, strategy, marketing, communications, Public Relations and social media agency with focus on tech and key industries. The industry-savvy and management experienced MarComSo experts support clients from EMEA, North America; India and Asia.
The MarComSo team has successfully implemented more than 1,700 customer projects for international clients.
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MarComSo Blog:
Expert articles, industry spotlights and market overviews on a regular basis at the MarComSo blog (www.marcomso-intelligence.com).

1994 – 1996 (2 Jahre)

Senior Director Corporate Communications worldwide in the Board of Management area of both the Financial Services and Insurance Division Management.
Responsible for the global corporate communications of a total of 60 sub-companies in 20 countries.
Member of the Daimler Intranet Task Force

Senior Manager of the International Central High Potential Managers Group: Deutsche Aerospace AG, HQ, Munich, Germany (now EADS)

1991 – 1994 (3 Jahre)

Senior Manager of the International Central High Potential Managers Group in the Human Resources Board area.
Managed the international Junior Managers Group of Deutsche Aerospace. Supported intercultural personnel programs.
Conducted international Human Resources Fairs for Deutsche Aerospace AG.
Developed and implemented company-wide personnel development programs for managers.
Developed and implemented cross-organizational change management processes.
Managed the PR projects of the Human Resources Board area.

1990 – 1991 (1 Jahr)

Public Relations Manager for the General Management.
Implemented the first nation-wide personnel marketing campaign in the aerospace industry at ILA 1990.
Managed journalists’ contacts and interviews of the General Management, managed and conducted visitors’ programs.
Member of the Iran/Iraq Crisis PR Task Force.