Enterprise Mobility Guide 2011

Enterprise Mobility How Mobile Apps and Tablets Will Transform Guide Your Business This Year 2011 by Sybase | an SAP Company ENTERPRISE MOBILTY GUIDE 2011 Enterprise Mobility Guide 2011 Sybase, an SAP Company Sybase, One Sybase Drive,Dublin, CA 94568-7902, U.S.A. ENTERPRISE MOBILITY GUIDE n 1 A MESSAGE FROM THE CEO Mobile applications have entered the enterprise. Let the transformation begin. n John S. Chen, CEO, Sybase, an SAP Company Enterprise Mobility Guide 2011 Published by Sybase, an SAP Company Unwired Sybase, One Sybase Drive, Dublin, CA 94568-7902, U.S.A. To order copies of the Enterprise Mobility Guide 2011, go to sybase.com/mobilityguide Copyright © 2011 Sybase, an SAP Company. All rights reserved. Sybase and the Sybase logo are trademarks of Sybase, Inc., or its subsidiaries. ® indicates registration in the United States of America. SAP and the SAP logo are the trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other trademarks are the property of their respective owners. and Unafraid Library of Congress Cataloging-in-Publication Data It can’t be denied: Enterprise mobility is truly taking off. Powerful smartphones Sybase, an SAP Company are becoming omnipresent, while even-more-powerful tablets such as the Enterprise Mobility Guide 2011: How Mobile Apps and Tablets Will Transform Your Business This Year / Apple iPad, Android-based Samsung Galaxy Tab and the Research In Motion edited by Hanna Hurley, Eric Lai and Lori Piquet Cleary. (RIM) PlayBook are set to make major inroads this year. Bandwidth is everywhere— p. cm. and getting faster. ISBN 978-0-9832020-1-1 1. Enterprise mobility. 2. Mobile security. 3. Mobile management. 4. Mobile enterprise This combination of devices and bandwidth creates the foundation for applications. mobile business applications to follow their consumer brethren—and bloom. An increase in the availability of mobile business applications will solve a great Library of Congress Class and Year: TK5103.2 .H84 2011 problem businesses face today: the cost and expertise needed to build custom Library of Congress Control Number: 2010942354 mobile applications. Printed in the United States of America Although they will always remain an important option for larger enterprises, Except as permitted under the United States Copyright Act of 1976, no part of this custom applications will begin to take a backseat to less-expensive, packaged, publication may be reproduced or distributed in any form or by any means, or stored in off-the-shelf ones. This shift will kick-start a new phase of widespread deployments a database or retrieval system, without the prior written permission of the publisher. and rapid growth. Big changes are on the horizon. Vendors and users have two ways to approach them: as a crisis to be mitigated, or as an opportunity for transformation. I hope that this guide can help give you the knowledge to embrace the latter route. n 2 n SYBASE 2011 ENTERPRISE MOBILITY GUIDE n 3 CONTENTS 2011 3 UNWIRED AND UNAFRAID Mobile applications have entered the enterprise. Let the transformation begin. 40 THREE’S A CROWD Multiple applications, operating systems and back-end data sources push mobile administration and management tasks into the red zone. n JOHN S. CHEN, CEO, SYBASE, AN SAP COMPANY n GREG JENKO, PARTNER, GLOBAL LEAD FOR MOBILE SYSTEMS INTEGRATION, ACCENTURE TRANSFORMATION OF THE ENTERPRISE 44 INTRODUCING GENERATION M Young workers and their strong affinity for go-anywhere technology are changing the shape of the enterprise right before our eyes. 8 n IAN THAIN, SENIOR TECHNICAL EVANGELIST, SYBASE, AN SAP COMPANY THE MOBILE MAJORITY n Companies that embrace the mobile future will be rewarded on the bottom line. RAJ NATHAN, EXECUTIVE VICE PRESIDENT, CHIEF MARKETING OFFICER, SYBASE, AN SAP COMPANY 48 MOBILITY: THE SECOND WAVE Discover five ways that tablets will be different—and even better—than smartphones. n PHILIPPE WINTHROP, MANAGING DIRECTOR, THE ENTERPRISE MOBILITY FOUNDATION 16 MOBILITY MYTH BUSTER Mobility is destined to be part of the enterprise as research points toward a bright future for smartphones and tablets. Are you prepared to manage them? 52 PLANNING FOR THE FUTURE Targets for your mobile application investments are everywhere. By knowing n EUGENE SIGNORINI, VICE PRESIDENT OF ANYWHERE ENTERPRISE, YANKEE GROUP what’s possible you can narrow your sights and maximize business value. 20 n TONY KUEH, SENIOR DIRECTOR OF PRODUCT MANAGEMENT, SYBASE, AN SAP COMPANY THE DEVICE DIFFERENCE An aggressive embrace of tablets is transforming how SAP Runs SAP. n OLIVER BUSSMANN, GLOBAL CIO, SAP MOBILE ECOSYSTEM @ WORK 24 AN APP MARKET ALSO RISES Mobile apps are taking on hard work in the enterprise. Watch for more— and soon. n SEAN KAE, EXECUTIVE VICE PRESIDENT FOR MOBILE COMMUNICATIONS, SAMSUNG SDS CO. 58 COOPERATION BREEDS SUCCESS The mobile marketplace is an ecosystem. Choose partners that embrace collaboration.