Web Analytics: Simply, Powerfully Understand Your Customers and Business Trends

DATA SHEET / ANALYTICS 9 Simply, Powerfully Understand Your 851 SW 6th Ave., Suite 1600 Portland, OR 97 204 1.503.294.7025 fax: 1.503.294.7 1 30 Customers and Business Trends Webtrends Sales 1.888.932.87 36 sales@Webtrends.com Europe, Middle East, Africa + 44 (0) 1784 415 700 emea@Webtrends.com For offices worldwide, visit: www.Webtrends.com Webtrends Analytics 9 accelerates your enterprise customer intelligence, taking you from raw data to better business decisions faster than any other analytics product. Simply click on numbers in the highly intuitive interface to crunch your data with the industry’s most powerful analytics engine. Expansive web services let you extend this insight throughout your organization – or add new context to your web site data by importing and collectively analyzing business intelligence from anywhere else. With Webtrends Analytics 9, you can: •  ain visibility into an entire account and trending information by reviewing all of your key G metrics, report summaries and other information within a single interface. •  uickly diagnose and remove conversion roadblocks on your web site. Q •  orrelate customer and business trends across multiple campaigns and channels. C •  ptimize click-through rates on your home page or any other page on your site. O • ncrease interaction with customers by optimizing online video and other rich media. I • Share key metrics throughout an organization and in any interface.  •  rack visitors across domains with Webtrends’ patent-pending first-party cookie – T without surrendering your SSL certificate. •  bsorb even the largest spikes in site traffic without any down time or worries about lost data. A Analytics for Everyone. No Instructions Necessary The new Insight interface offers the most intuitive, least complicated analytics experience available today. This data visualization tool in Webtrends Analytics 9 lets anyone – even casual analytics users – quickly and easily understand changes in key metrics across an entire account, compare performance across campaigns and channels and creatively explore your data in ways never before possible. Uncover Trends across Channels Visually overlay any public RSS date feed on top of key metrics, such as page views or time-on-site. With this powerful new feature, you can overlay data from any public RSS feed directly on top of trended key metrics data such as page views or time-on-site. Add as many feeds as you like, including Webtrends Social Measurement to understand how your blogs, video channels and other interactive media are influencing your web site and brands. Accurately Compare Data over Time Almost any business notices patterns between weekends and weekdays. With weekend indicators, you can easily compare results for specific days of the week and view trends across aligned periods of time such as 28 days and 91 days. Let Your Data Tell the Story Turn isolated analytics metrics into narratives that anyone can understand. Story View automatically translates the language of analytics into plain English text, providing written context for what the data is indicating. The narratives can be copies and pasted into PowerPoint, Word, email, etc. Keep Current in Excel. Easy as 1-2-3 Review live analytics feeds throughout the day in a spreadsheet that anyone access. Complete the one-time set up for each feed in three easy steps. Get Data in, Data Out. No Restrictions, No Fees Analytics 9 offers the most open, standards-compliant analytics platform available today. Webtrends application programming interface (API) lets you connect online and offline data to help you gain new cross-channel context. The best part: Access to your data is free using this self-service method. Export Analytics Data Anywhere Populate widgets, dashboards and other applications with context-rich web data using with Representational State Transfer (REST) URLs and other web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breeds solutions catered to your business. Import Data from Any Standards-based Source Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data. Unsurpassed Analytics Power, Capacity for Unlimited Customer Intelligence Analytics 9 is powered by Webtrends On Demand, a data collection, analysis and rendering engine that’s endlessly scalable and customizable. There’s literally no spike in data collection that our servers can’t handle, no limits on the amount of data you can collect and analytics without long reporting lags or down time. Scale without Limits Distinct data collection, analysis and rendering make it possible for Webtrends Analytics to absorb massive traffic spikes. Additionally, Webtrends On Demand’s geographically dispersed data collection centers are engineered to never exceed 50 percent capacity, even at peak hours. No Sampling Unlimited scaling lets Webtrends Analytics capture and analyze all of your data – even during the biggest traffic spikes. Unlike other analytics vendors, we never base reporting on incomplete samples of visitor traffic or site activity. Slice and dice your data at will. Create unlimited dimensions and measures based on any attribute or parameter. Keep Track of Visitors Across Domains Webtrends first-party cookie provides the most precise, complete tracking of unique visitors across web domains over time. This ensures your conversion results and campaign attribution are accurate, even if the visitor converts at a later time. Build Your Own Tags Webtrends Tag Builder provides an easy-to-use online interface that lets you quickly create standard and customized tags specifically tailored to your web site and business needs. Make as many tags as you’d like. This self-service offering is free. About Webtrends Inc. Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences. You can learn more about Webtrends products and services at http://www.webtrends.com/ or call 1.877.932.8736. The Analytics Tools to Tackle Every Enterprise Customer Data Rendering, Reporting Intelligence Challenge •  ccount dashboard. Unprecedented visualization of key data A Analytics 9 Features by Category across all of profiles. •  rofile dashboard. Holistic view of an individual profile, with P Tracking, Data Collection multiple embedded views. •  apacity. Data collection centers never exceed 50% capacity. C •  rend View.