Hamburger Allee 2
Frankfurt/Main
Whether marketing - digital or otherwise - is an art or science is a debate which continues to rage. Some would argue marketing is just an art because it's purely about creativity, the exterior of a campaign and how it looks and feels. Others would say, it's all about science and if you understand your target audience's behaviour you cannot fail.
At Webtrends Engage Frankfurt 2011, we will consider how marketing creates an intersection of art and science. Throughout this one-day conference, we will highlight that with the adoption of both elements digital marketers can inspire, challenge and connect with the art, while also painting an accurate and insightful picture of campaigns and how they deliver against business objectives through the science.
Keine Kommunikationsobjekte vorhanden.
