Ansatzpunkte und Möglichkeiten des Kundenmanagements im B2B mittels prozessorientierter CRM-Unternehmensportale, dargestellt am Beispiel des Maschinen- und Anlagenbaus

Die EXASOL AG hat den deutschen Social-Media-Pionier StayFriends als neuen Kunden gewonnen. Die Data-Warehouse-Management-Lösung EXASolution optimiert in erster Linie die Leistungsfähigkeit der bestehenden Business-Intelligence(BI)-Lösung von StayFriends. Daten können nun in Echtzeit analysiert und ausgewertet werden, wodurch eine noch präzisere...

Determining how to manage your brand in the social sphere can be a daunting prospect, especially with Facebook. Facebook is big (huge!) not only in its capabilities, but in the opportunities it can offer your business when done correctly.

We’ve definitely hit the point in the “big data” hype cycle where people are looking critically at the term and asking what all the fuss is about. Some pundits have even speculated about a big data bubble that’s sure to burst after everyone realizes the term has been over-used, and technologies like in-memory processing and high-performance computing (HPC) are not...

Being from a paid search background, I always find it funny when my friends post questions on Facebook that could be easily answered by searching on Google. But now I have started to see it’s a great way to find something more valuable than a million plus search results. By posting a question to Facebook, you can easily get advice from someone you trust. We all know that...

hen organisations, both large and small, invest in analytical software, a key consideration has to be building a team to use analytics to find the insight in their data and maximise the software investment. Especially in the brave new world of "big data," large firms will need teams of analysts to bring together the expertise needed to understand their data, think up innovative ways...

Kundenfeedbackzentrum für Monitoring in den Social Media – Meinungsäußerungen über ein Unternehmen werden durch Monitoring im Netz gesammelt, das System analysiert die Daten und eine Logik entscheidet darüber ob die Postings für die Kundenbetreuung relevant sind.

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who sends out such badly targeted e-mails that customers see them as less personally relevant than a TV advert? The answer to these questions may surprise you.

These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.