Better information, more control, more successful sales meetings – SuperOffice streamlined the entire sales process

Industry: Manufacturing SuperOffice CASE STORY: Unident Better information, more control, more successful sales meetings – SuperOffice streamlined the entire sales process "Our cooperation with SuperOffice has been long and successful. It is an important element of our rapid growth." - Fredrik Gustafsson, Head of Sales, Unident Challenge SuperOffice was linked to the existing Unident AB supplies advanced business system to provide an updated The Customer Benefits at a products and materials to the dental view of customer situations and Glance market. It is a market leader in valuable customer information. In • Considerably better control over Sweden in the field of digital X-ray and addition, SuperOffice created customer stock and pipeline. one of the biggest players in the field integration with Qlikview analysis • Better canvassing of new of dental lasers. software to produce sales forecasts customers as a result of better The company was launched in 1992 and historical data. The system was information on customers and and has offices in Falkenberg, also linked to BizWizard for easy e-mail classification systems. Stockholm, Gothenburg, Horten and and text message marketing. In • Better processing of customers Copenhagen. Unident has an annual addition, Citrix helps all sales staff to following marketing mailings as a turnover of some SEK 175 million and maintain constant real-time contact with result of information that allows is one of the fastest growing SuperOffice. SuperOffice has found prioritisation. companies in Sweden. Three years solutions to a number of new • Increasing numbers of successful after its launch, the company had challenges - such as its introduction in sales meetings. grown too big to be able to handle Norway and Denmark - since the two • Greater transparency throughout customer relations and information companies started working together. the entire sales process. manually. Its customer stock had Implementation went smoothly, facilitated by trained ambassadors at • Greater and improved quality of grown, and more staff maintained data for sales forecasts. contact with customers. The every office, or superusers, as they are challenges lay primarily in maintaining known. • The Head of Sales can coach individual members of sales staff control over customer details and Results and target sales initiatives working systematically with The system has grown since it was h th d d information to create effective monitoring of campaigns and more introduced and has been able to meet customer canvassing and processing personal contact with customers. The the constant challenges posed by following mailings. This is why Unident entire customer processing system growth and international launches. has more successful sales meetings. needed a lot of streamlining. SuperOffice is now used at Unident The analysis functions in the system offices in Sweden, Norway and provide reliable sales forecasts for the Solution Denmark and has made a marked Head of Sales and the management Unident put together a project team difference to efficiency. team. The Head of Sales is able to whose task was to compare a number Transparency in information coach individual members of sales of competing CRM systems. management has allowed the company staff as their efforts become apparent SuperOffice stood out early on as to maintain considerably better control in real time. Unident is very happy with offering more value for money and over its customer stock and pipeline. SuperOffice and the support provided being easier to expand than other In SuperOffice, prospective customers by their consultants. In the future, systems thanks to the modules are classified according to buying Unident is planning to further reinforce available for it. However, this decision potential, which means that sales staff its segmentation and create as was also made on the basis of the can focus their time on key areas and automatic a sales system as possible intuitive, easily understandable enhance productivity. Customer through the use of SuperOffice. interface. Unident's initial challenges information on previous purchases and were met with the standard tenders in the pipeline have resulted in SuperOffice system. considerable streamlining of both new