Beyond the marketing hype, it’s important to examine the term and find the reality behind the buzzword. For instance, what does it mean to have a 360-degree view of a customer? What value drivers are positively affected by full-bore customer insight? How do you know if your company needs it? How do individuals exploit this capability? This paper is intended to explore these questions – as well as examine ways to assess business needs and master data modeling questions – to determine how the 360-degree view of the customer is supported by MDM and customer data integration.
To help you get started, the paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. By using these questions for preliminary guidance, one may clearly articulate where the business can derive value from the 360-degree view, determine performance metrics and thresholds, and improve the chances of success. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity.
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