EANS-News: SAF AG / Douglas Perfumeries counts on SAF competence for future replenishment

In future, SAF replenishment and forecasting systems will be utilized
in more than 1,000 stores


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companies/SAF direct sales business

Tägerwilen (euro adhoc) - - Improved assortment structure
- Employees have more time for customer consultation and service
- SAF SuperStore optimizes replenishment for complex assortments

Tägerwilen/Switzerland, June 29, 2009.

SAF AG, which is listed in the Prime Standard (ISIN CH0024848738) and
is one of the world's leading manufacturers of automated forecasting
and replenishment systems for retail, has signed a license agreement
with Perfumery Douglas for the use of SAF software. The leading
European retail company in the cosmetics and perfumery industry plans
to use the software in more than 1,000 stores in order to optimally
handle its replenishment in future. The results of a detailed pilot
and test operation phase were decisive in making the decision in
favor of SAF SuperStore.

"Douglas' specialty stores are known for their outstanding service
and first- class assortments. By optimizing the replenishment
process, our employees can concentrate even more on customer
consultation and sales activities. In addition, assortment structures
will be improved. That means for us: Out of stocks will be reduced,
and the depth of products on the shelf will be optimized according to
demand," explained Dr. Michael Krings, Director Logistics &
Organization at Douglas, in describing the cooperation with SAF.

SAF systems forecast expected sales based on consumption and master
data information and replenish accordingly. In doing so, the quality
primarily depends on the type and scope of the basic data. The
increasing complexity, that is also an issue in the cosmetics and
perfumery market, leads to rapidly increasing requirements for
replenishment that can hardly be handled manually. With the support
of SAF software, replenishment quality is significantly improved and,
in addition, customers benefit from the time savings for the Douglas
employees in the stores. "We could clearly measure these results
during the pilot and test phase in selected stores," explains Jörg
Strüning, Department Head Organization / Store Processes at Douglas.
"In addition to the measurable effects, our employees in sales
rapidly gained confidence in the system. This was very important for
the further roll-out in our mainly decentrally oriented company."

Automated Replenishment of Complex Assortments Is SAF's Core Business

"During the test and pilot phase, it became clear that the Douglas
business was strongly influenced by promotions. Additionally, most of
the promotion campaigns are closely related to special calendar
events such as Valentine's Day, Easter or Mother's Day," reports Dr.
Andreas von Beringe, SAF CEO. "Promotion campaigns can turn slow
movers to fast movers. Our software can consider these and other
factors in determining optimal order quantities, especially for
complex assortments."

With this contract signing, SAF once again confirmed its strategy of
expanding the direct business and proved that SAF software solutions
retain its value even in a difficult market environment. Revenues
from this license agreement will increase SAF's revenues during the
second quarter.

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About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2008, were approx. 13.4 million EUR with consolidated
profit of 2.1 million EUR according to IFRS statements. SAF's
products are distributed in many European countries as well as in the
United States. The company is headquartered in Tägerwilen,
Switzerland. SAF also has a subsidiary in the United States: SAF
Simulation, Analysis and Forecasting U.S.A., Inc., Grapevine, Texas
and in Slovakia, Bratislava: SAF Simulation, Analysis and Forecasting
Slovakia s.r.o. with the focus on Nearshore-Development.

Forward Looking Statements and Estimates This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2008. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.


end of announcement euro adhoc
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ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Astrid Strömer
+41 (0)71 666 79 48
astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade