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There is to be a study into why the uptake of online retail in Europe has been so slow.
The European Commission (EC) has announced it is to carry out research into why the uptake of e-commerce software has been so slow.
A report from the EC stated that the promotion of sales via the internet is key to increasing cross-border trade, as well as offering more varied products to the population of the continent.
However, in the ten years since it first began to promote e-commerce software to businesses, the EC has recently found that there has been a limited uptake with online deals only accounting for two per cent of all trade.
The analysis is to look at not only the business to business and business to consumer trade, but also online media services and internet financial facilities.
Despite this report, online sales in the UK were recently shown to be on the increase, with an 11.3 per cent rise being noted by British Retail Consortium KPMG Retail Sales Monitor.
The European Commission (EC) has announced it is to carry out research into why the uptake of e-commerce software has been so slow.
A report from the EC stated that the promotion of sales via the internet is key to increasing cross-border trade, as well as offering more varied products to the population of the continent.
However, in the ten years since it first began to promote e-commerce software to businesses, the EC has recently found that there has been a limited uptake with online deals only accounting for two per cent of all trade.
The analysis is to look at not only the business to business and business to consumer trade, but also online media services and internet financial facilities.
Despite this report, online sales in the UK were recently shown to be on the increase, with an 11.3 per cent rise being noted by British Retail Consortium KPMG Retail Sales Monitor.
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