To make the most of their extensive data and create value regardless of economic conditions, organizations must consider the critical role of business analytics to set future direction, navigate the changing health care landscape and seize opportunities to differentiate themselves However, for these initiatives to succeed, organizations need more than technology They...

In the insurance industry, the companies that focus on product lines typically under the diversifed insurance umbrella (such as group and individual life, annuities, retirement plans, financial services and supplemental health products) have been slow to adopt predictive analytics within their organizations Other industries, including property casualty insurers, continually...

This paper shows the results of the Economist Intelligence Unit survey, as well as case studies, trends and expert opinion focusing on why some top organizations are able to successfully extract insight from "big data." It also discusses why many more struggle to put all of their valuable data to good use.

In unserem Kundenmagazin sas/special bieten wir Ihnen neben praxisnahen Stories einen spannenden und informativen Mix aus News, Kommentaren und Features zur deutschen und internationalen Wirtschaft. Daneben erfahren Sie in einem Event-Kalender alles über aktuelle Termine mit und um SAS. Das Magazin richtet sich an Kunden, Partner und Interessenten.

This paper summarizes the recent webinar Marketing Measurement: Less Talk + More Action = Better Results, featuring social guru, business leader and author Katie Paine and SAS Customer Intelligence Product Manager John Bastone. Together, they discuss how to find opportunities through better listening and what organizations need to measure for maximum profitability....

See an opportunity. Seize the opportunity. Do it now, while the story is still hot. Long-term campaign planning is fine and well, but if that's where you put all your focus, you will miss powerful opportunities to draft off of what's going on right now. This is according to David Meerman Scott, author of the Wall Street Journal best-selling book, "Real-Time Marketing & PR: How...

Facing a more competitive environment than ever, communications service providers have needed to redefine their sales and marketing approaches. As in many industries, the traditional, product-centric approach doesn't align with what subscribers want or need, which can remind customers that it's not about them. In this white paper, Ken King of SAS describes how a...

The benefits of subscriber data management (SDM) techniques are relatively well known, but providers could significantly extend the value of SDM by adding a layer of analytics. Analytics can bridge the gaps between the telco and IT domains in a service provider's data architecture to create new insights based on a more comprehensive view. In this white paper, Ken King of...

Unzählige Sensoren und Systeme erzeugen einen kontinuierlich anwachsenden Datenstrom. Hunderte Millionen von Menschen produzieren tagtäglich neue Meinungen und Inhalte in den sozialen Netzwerken. Diese Datenmengen sind keine Bedrohung, sondern eine Chance – vorausgesetzt, es gelingt, die Daten mit SAS® in eine echte Ressource zu verwandeln.

The women's specialty retailer, Chico's FAS Inc., needed to gain a more holistic view of its middle- to high-income clientele, but the company was operating with a fixed data model that didn't adapt well to a changing environment. Data was sent out for modeling, so the results were often stale by the time campaigns were developed. This paper summarizes an event in the...