Strategy and Innovation - A Straight Answer to Strategy Implementation Problems
When we talk about strategy execution we think of hundreds of different initiatives defined to transfer abstract strategy into tangible business reality. In turn, every single initiative contributes to strategy execution. Hence the equation is simple: if a set of initiatives fails, strategy fails.
Within strategy execution we distinguish between smaller initiatives constantly developed and executed in daily business, and major strategic initiatives executed in a project setting. Companies with poor results in strategy execution might have trouble with the implementation of one or both kind of initiatives.