Today, the customer journey to conversion is multi-channel, multi-device, and multi-screen, making multi-touch attribution the default metric for truly valuable marketing insight and planning.
A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers’ needs. Many marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters.
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.
Today, the customer journey to conversion is multi-channel, multi-device, and multi-screen, making multi-touch attribution the default metric for truly valuable marketing insight and planning.
A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers’ needs. Many marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters.
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.
Tool Developer (f/m) eCircle, a Teradata company, is one of the leading full-service digital marketing providers in Europe. The company provides cloud-based solutions for email, mobile and social media marketing and offers opt-in lead generation and email media solutions. Since 1999 eCircle has stood for innovative and efficient digital marketing for customer acquisition...
Eine umfassende und differenzierte Kenntnis von Kunden, Zielgruppen und Märkten gehört zu den elementaren Voraussetzungen einer erfolgreichen Vertriebs- und Marketingstrategie. Die Verfügbarkeit aktueller, verlässlicher Informationen über Potenziale, Risiken und Absatzchancen erschließt neue Möglichkeiten, die Interaktion mit Kunden zu verbessern. Der Strukturwandel...
Best Practice: Neues Kundenbeziehungsmanagement konnte die Produktivität im Marketing für die BAWAG P.S.K. (viertgrößte Bank Österreichs) erheblich steigern. Besonders eindrücklich ist ein Blick auf die CRM-Effektivitätsquote, welche die Produktabschlüsse der zentral generierten Vertriebschancen misst. Diese hat sich seit dem Start bei der BAWAG P.S.K. verzehnfacht....
A little over a year ago, when Teradata acquired Aprimo, the two companies put forth a vision: Show our customers, partners and the global market that the true promise of Integrated Marketing Management (IMM) lies in braiding together complementary solutions that expand the frontiers of Digital Marketing.
Today, with...
A little over a year ago, when Teradata acquired Aprimo, the two companies put forth a vision: Show our customers, partners and the global market that the true promise of Integrated Marketing Management (IMM) lies in braiding together complementary solutions that expand the frontiers of Digital Marketing.
Today, with Teradata’s announcement of a definitive agreement to acquire eCircle, Europe’s leading cloud-based digital messaging solution company, Aprimo and Teradata pulled that vision one step closer to reality. The braid got pulled tighter. The promise just got better.
Digital marketing – which is comprised of social, web, mobile and email – is a critical component of Aprimo’s IMM solutions. Much of Aprimo’s recent work has centered on cloud-based IMM – where we are the leader. As for Teradata, their focus has long been on big data management and, through Teradata Aster, on real-time analytics. Now, by weaving in eCircle, we are quickly empowering you to take full advantage of today’s digital marketing opportunities, putting you ahead of your category competitors. Here’s how.
The addition of eCircle not only strengthens our presence in Europe, it strengthens Aprimo’s leadership position in digital marketing. And that benefits our customers. eCircle will enable you, via the cloud, to easily manage and execute integrated, targeted digital campaigns that are at once consistent and highly personalized across all channels. You get, quite literally, a digital messaging platform for social, mobile, web and email that can scale to support hundreds of billions of messages a year. Take that, plus what Teradata and Aprimo already deliver, and you will now be able to gain AND leverage endless customer insights obtained through your campaigns. You’ll make instant sense of these insights, so you can DO MORE with them, through the combined power of data warehousing, marketing applications and big data analytics.
As customers increasingly interact with brands across multiple channels, insights from big data analytics will help marketers analyze the resulting data, while Aprimo’s IMM applications will empower them to act on those data insights in real-time.
There’s no other offering in the market quite like it, and we think the timing couldn’t be better. Because with over 45% of Big Data implementations involving Marketing according to Forrester(1), and with the world’s data literally doubling every two years as said by McKinsey(2), it’s time somebody tied these capabilities together.
So that’s what we’ve done.
It’s the Golden Braid: The pulling together of all the key elements to achieve a true vision for Integrated Marketing Management, all from one source. Aprimo.
For more details, read the press release. [www.aprimo.com/ecirclepressrelease]
[1] Forrester Research, Inc., “How Forrester Clients are Using Big Data,” September, 2011.
[2] McKinsey Global Institute report titled “Big Data: The Next Frontier for Innovation, Competition, and Productivity,” June, 2011.
Neue Kommunikationskanäle und die exponentiell voranschreitende Fragmentierung der Zielgruppen verändern die Arbeitsweise des Marketer nachhaltig. Durch die verstärkte Nutzung von Online-Medien und sozialen Netzwerken gewinnen Verbraucher und Geschäftskunden an Einfluss. Sie sind informierter, kritischer und mobiler als früher und legen Wert darauf, die...