Evolution or Revolution? Strategies for Telecom Billing Transformation

The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers...

In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually.

The average citizen runs into some 5,000 marketing messages day —from traditional marketing channels as well as from the Internet, iPods, and mobile phones. It has never been more difficult for direct marketers to keep in touch with their existing loyal customers. And it has never been more important for businesses to find new ways to make the best use of their existing...

In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life-cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different marketing, sales, and service channels poses a significant challenge. Companies...

Many of the products and services offered by telecom operators in developed markets have become commoditized, and although operators have pushed hard to reduce costs to maintain margins, they continue to waste more than 30 percent of their process-related operating expenditures. The key to future savings for operators lies in taking an end-to-end view of their...

Media consumers are rushing online in record numbers, and corporate marketers must go there too. Done right, online marketing holds the promise of higher profits and greater accountability, but it requires a sophisticated, strongly aligned blend of marketing savvy and technological expertise. CIOs and CMOs must work together to develop a marketing architecture that can...

- Diplom in Betriebswirtschaftslehre/Wirtschaftsinformatik (Berlin, 1993), - Master of Business Administration (London, 1998), - seit 1998 Booz Allen Hamilton (Mitglied der Geschäftsleitung), - davor IBM Deutschland und Mummert Consulting

principal with Booz & Company in Frankfurt

Dr. Florian Gröne ist Principal (Mitglied der Geschäftsleitung) im Berliner Büro von Booz & Company mit Fokus auf Technologie-getriebene Strategie-Entwicklung und strategische Transformation kundenzentrischer Funktionen wie z.B. Customer Analytics, Marketing, Vertrieb, Service oder Customer Loyalty.

Dr. Florian Gröne ist Principal (Mitglied der Geschäftsleitung) im Berliner Büro von Booz & Company mit Fokus auf Technologie-getriebene Strategie-Entwicklung und strategische Transformation kundenzentrischer Funktionen wie z.B. Customer Analytics, Marketing, Vertrieb, Service oder Customer Loyalty.

Booz & Company, gegründet 1914 in Chicago (als Booz Allen Hamilton), zählt mit 3.300 Mitarbeitenden und 60 Büros auf sechs Kontinenten zu den international führenden Strategieberatungen.