The BRIC acronym stands for the power and growth potential of the world’s largest rapid growth and emerging markets. The four BRIC markets have coped the financial crisis better than developed states so it seems like that their influence on world’s market will become even stronger.
For this reason this Discover BRIC Source Book was produced by TNS. In four chapters the BRIC states are presented with their cultural, demographic and ecological characteristics. In 11 Chapters different economic and social aspects of BRIC states were analysed such as consumers and brands, teenagers in BRIC states and social media and multi-media strategies in Digital Life.
Topics concerning Brazil:
Sustainable capitalism
World cup and Olympics – opportunities for marketers
Topics concerning Russia:
Local and international brands in Russia
automotive Industry
Topics concerning India:
Technology and telecoms Industry
Indias Youth as a target market
Topics concerning China:
Social Media as a marketing toolKeine Kommunikationsobjekte vorhanden.
