Mastering the world of Multichannel Commerce - hybris company brochure

MASTERING THE WORLD OF MULTICHANNEL COMMERCE 1 Welcome to hybris. hybris provides a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless cross-channel experience for their customers — from online, to in-store, to mobile and beyond. Businesses are struggling to keep up as technology places more and more control in the hands of the consumer. Whether buyers are individuals or corporations, they want what they want and they want it on their terms, whether those relate to pricing, timing, or something else. And, they expect to get the same information, level of service, and buying experience regardless of which channel they use. The cost of not being able to respond to such demands is enormous and immediate, as the competition is right there. But without the proper infrastructure in place, creating that single unified voice across channels is simply too costly and time-consuming to keep pace with market dynamics and buying behavior. That is exactly why CIOs and commerce executives must revisit their current infrastructures from end to end and eliminate gaps to create a truly cohesive customer experience across channels. MASTERING THE WORLD OF MULTICHANNEL COMMERCE 3 When Victorinox needed to develop “Our business is very international. Headquarters creates core product content that needs to a centralized eCommerce solution be instantly published globally, but still allows the country organizations to add a local touch. for all countries and sales channels, Therefore, we needed strong Swiss-Army-knife-like functionality in content and product they turned to hybris. The solution management with an international scope.” powers the corporate website and corporate gifts platform and enables Arnaud Chauvot, Global Internet Manager at Victorinox them to integrate email marketing for synchronized promotions. We are hybris. Since the company was founded in 1997, hybris has been powering the global commerce operations of the world’s biggest retail and manufacturing brands, including: Adidas, Lufthansa, Douglas, Reebok, and Ericsson, to name just a few. By enabling companies to create a powerful, consistent customer experience, hybris helps them drive company growth, differentiate from competitors, and reflect commitment to customers and the core principles behind their brand image. Most importantly, hybris is delivering on this vision today. Unlike other vendors in the market, hybris offers a solution that is proven and battle-tested — one that consistently exceeds the expectations and goals of hybris customers worldwide. A pioneer and innovator. hybris is a proven pioneer — both in technology and in business. hybris has always invested a tremendous number of resources in technological innovation, constantly striving to improve and extend the platform to deliver new features and functionality. This innovation, combined with solid execution, ensures our customers can easily take advantage of the most advanced capabilities in today’s market, such as personalization, globalization, and mobile support. That’s why hundreds of global brands rely on hybris to power their multichannel activities. That pioneering spirit also extends to hybris’ business model. The company has created an ecosystem of employees, technology partners, integrators, advocates, and customers that work in unison to ensure powerful, successful deployments that transform the way hybris customers operate. This ecosystem is the “secret sauce” that drives hybris’ agile response. The agile response. MASTERING THE WORLD OF MULTICHANNEL COMMERCE The power of the hybris platform lies in its agility. Unlike other solutions, which tend to be custom-built or proprietary, the hybris platform was built specifically to provide the utmost flexibility when it comes to deployment and upgrades. From its modular design to its use of industry standards, hybris technology frees customers to deploy the solution within their existing infrastructures or extend their implementations to take advantage of new features and upgrades — without the exorbitant deployment costs that come with more inflexible systems. 2 hybris enabled Waterstones to develop a state-of-the-art, multichannel solution that “hybris PCM was the best solution to enable us to manage our millions of products manages three million SKUs from a single efficiently. We have created a future-proof catalog structure that will enable us source. PIM-based commerce supports the to not only grow online sales at much lower costs, but also implement a true online store, in-store communications, and multichannel approach.” print and enables them to increase online sales with promotions. David Kohn, Head of Commerce at Waterstones Your success is our success. From day one, hybris has built a very different sort of company, one that delivers a new kind of experience. “The hybris experience” provides access to all the technology, tools, education, resources, and support necessary to ensure a long and successful relationship. Our sights are set on your goals and we focus on delivering results. The success of this mission is indisputable: hybris customers, partners, and employees are among the most loyal in the industry, maintaining and growing their relationships with the company year over year. This loyalty ensures hybris customers get the very best technology, service, and support to meet their business objectives. The proof is in the results. No matter the goals or challenges, hybris delivers the capabilities our customers need to be successful. Whether you are going global, managing multiple brands, capitalizing on new channels, implementing a mobile commerce strategy, or looking for a competitive edge, hybris delivers. Our customers’ success speaks for itself — that’s why companies like Nespresso, Toys´R´ Us, and Rexel have built their commerce operations on the hybris platform. It’s why Levi’s turned to hybris to help them create an innovative and user-friendly online store that offers a unique, personalized shopping experience. And it’s why Mammut chose hybris to power their highly localized, one-to-one, cross-channel customer communication strategy.