Webinar: Master Data Management Drivers: Fantasy, Reality & Quality

This webinar surveys the “conventional wisdom” about the business drivers for launching a master data management program, and classifies the benefits into three groups:

• Vague statements with no measurable performance metrics (such as “becoming a smarter organization”)
• True business drivers for which MDM is necessary but not sufficient (such as “upselling and cross selling”)
• Fundamentally good data management practices (such as “reducing inconsistency in customer data”);*
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*Conventional Wisdom: The MDM Value Proposition*
Discussion of common benefits attributable to master data management.

Examples include:

• “Smarter and more efficient company”
• Drop in the number of purchase order errors
• Consistent interactions between systems
• Quality and reliability of data
• Help prevent fraud
• Use information consistently
• “Single customer view”
• Better customer retention

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Eliminating Vagueness* - the process of differentiating between reasonable expectations and vague notions

*Focus on the real business value drivers* - Necessary, but not Sufficient

*True Value:* Data Quality and Data Governance – establishing good data management practices