Marketing Resource Management - The noble art of getting things done in marketing. Efficiently.

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Autor Frans Riemersma

Herausgebende Organisation

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If one-third of the value of your company relates to goodwill, represented by the brand, you'd better have full control over marketing activities. You can be creative in the ideas for your campaigns as long as you are structured in the management of those campaigns. Creativity and structure. It takes both skills to be the perfect marketer.

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Autor

Frans Riemersma
MRMLOGIQ b.v.

Frans Riemersma is chief editor of MarketingGovernance.com, an initiative by marketers who believe that Marketing Operations will be an increasingly influential and ultimately fundamental aspect of marketing, as marketing complexity continues to rise.

Herausgebende Organisation

MRMLOGIQ b.v.
Marketing Resource Management. Implementing efficient marketing departments, processes and technology.

MRMLOGIQ is a marketing efficiency company. MRMLOGIQ has developed a wide range of tools and programs to enable you to do "more for less in marketing."