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Beschreibung
"Longtail" as a successful business strategy
What is longtail? How changes and how it affects business models? What competitive advantages can be generated?
A great challenge for retailers and at the same time a cost risk for shop operators is the integration or transfer of product and supplier data into their own systems and the problem-free scaling and expanding of their own product range as part of a long-tail strategy. This is the case when retailers add a large number of niche products to their core product range. Substantially higher margins can be realized here. Here, the quality and actuality of data is a big part to support sales measures such as cross- and upselling.
What is longtail? How changes and how it affects business models? What competitive advantages can be generated?
A great challenge for retailers and at the same time a cost risk for shop operators is the integration or transfer of product and supplier data into their own systems and the problem-free scaling and expanding of their own product range as part of a long-tail strategy. This is the case when retailers add a large number of niche products to their core product range. Substantially higher margins can be realized here. Here, the quality and actuality of data is a big part to support sales measures such as cross- and upselling.
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