As an advertiser, my hand is high in the air in favor of Facebook Ads. What an amazingly powerful way to generate new awareness and interest with amazing granularity. As a user it’s a bit more of a mixed bag. I appreciate ads alert me to events, publications, or sales in categories that match my interests. Good advertisers have found me, and are able to grab my attention when their message is relevant, timely, and fresh. In fact, they don’t even feel like ads.
But then there’s that one ad. You know the one I’m talking about. It’s always showing up, never changes and just keeps taking up space, hoping against hope that someone will eventually click on it. Oh, you stopped paying attention to it? Me too.
“Ad Blindness” is a real issue for Facebook Ads, even more so than for other channels. But fortunately it’s also easy to avoid.
1) Keep it fresh – As an advertiser, be prepared by having an ample image library so you can constantly switch out images, headlines and copy, keeping the copy and message fresh for the viewers.
2) Pay attention – When does click rate start to decline? If you’re using Webtrends Ads, you can set up your ad to rotate automatically if click through rate or impressions drop below set levels
3) Test, test, test – As you rotate through different options, you’ll soon have plenty of data to help you know what works and what doesn’t. Webtrends Ads helps automate this process for you, so you’ll know the optimum performers
If you want to stay in the game, get to know the game early on. Optimizing for Facebook requires greater testing, targeting and optimization. To learn more, join me and Ryan Lash, Vice President and Director of Search Services for YMarketing, for a live webinar on January 20 entitled “Facebook Advertising for Search Marketers” Register Now
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