To make the most of their extensive data and create value regardless of economic conditions, organizations must consider the critical role of business analytics to set future direction, navigate the changing health care landscape and seize opportunities to differentiate themselves However, for these initiatives to succeed, organizations need more than technology They...

Determining how to manage your brand in the social sphere can be a daunting prospect, especially with Facebook. Facebook is big (huge!) not only in its capabilities, but in the opportunities it can offer your business when done correctly.

Being from a paid search background, I always find it funny when my friends post questions on Facebook that could be easily answered by searching on Google. But now I have started to see it’s a great way to find something more valuable than a million plus search results. By posting a question to Facebook, you can easily get advice from someone you trust. We all know that...

Kundenfeedbackzentrum für Monitoring in den Social Media – Meinungsäußerungen über ein Unternehmen werden durch Monitoring im Netz gesammelt, das System analysiert die Daten und eine Logik entscheidet darüber ob die Postings für die Kundenbetreuung relevant sind.

Liebe Leserinnen und liebe Leser, im Rahmen unserer Competence Site möchten wir Kompetenzträger aus For- schung und Unternehmen vorstellen. Kooperieren setzt Kennen voraus und so sollen diese Interviews nicht nur Erfahrungen transferieren, sondern auch dazu beitragen, organisationsübergreifend mögliche Berührungspunkte für eine...

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.

I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products.

The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought. The biggest takeaway is that brands are struggling to...

Auch im Social Web wurde die Affäre um Ex-SNB Präsident Philipp Hildebrand fleissig diskutiert. Wir haben einige Social Media Reports zu den beteiligten Akteuren erzeugt und die Thematik im Social Web verfolgt.