I recently led a session at #PivotCon 2011 in NYC – the marketing conference unlike any other in that it’s singularly focused on the Rise of the Social Consumer and how brands in the know are connecting with those consumers.
I (@hopefrank) was joined on stage by the CMO of Zinio, Jenniey Mullen (@empg); the CMO of The Grammy Awards, Evan Greene (@hopeandchange); and rising-star fashion designer Raul Penaranda (@PenarandaWorld) . The theme of our session, presented Monday morning, 10/17/11, was ‘Walking the Walk of Social.’ A lot of organizations talk about it, but these leaders shared tips on mastering the true art of engagement and measurement. And later that afternoon, I was awarded the VivMag-nificent Woman Award for Digital Visionary by @zinio and @VivMag!
Read more about The Grammy Awards’ social strategy in The Next Web’s coverage of the session.
Read more about Hope Frank and the VivMag-nificent Woman Award here.
Below is the Twitter stream from the panel.
| “ | Up now #pivotcon “Genius in Age of Enlightment” w/ @HopeFrank @hopeandchange @Webtrends, Jeanniey Mullen, Raul Penaranda cc @TheCMOCLub | |||
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| “ | LIVE #PivotCon Blog-> http://t.co/9eivui25 Now: @HopeFrank @Webtrends: Genius in Age of Enlightenment #SocialWeek | |||
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| “ | Fans make artists celebrate, that approach drove campaign around fans. @hopeandchange w/ @HopeFrank #pivotcon | |||
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| “ | Digital is deeply integrated to everything we do at Grammys @hopeandchange w/ @HopeFrank #pivotcon | |||
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| “ | @PivotCon continues to impress “This is the era of Discoverability and Community” Evan Greene, CMO of Grammy Awards #PivotCon | |||
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| “ | We found a way to become more relevant and credible – Evan Greene (CMO of The Recording Academy @TheGRAMMYs) #pivotcon | |||
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| “ | Raul talking about his connection with @zinio | Style and substance today w/ @HopeFrank and panel #pivotcon @Webtrends | |||
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| “ | Social Fashion! RT @MargaretMolloy: Like this term “digitorial” to dub innovation of online mag @Zinio w/ @HopeFrank panel #pivotcon | |||
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| “ | Clever IRL + online RT @andreagarcia07: Raul Peñarada Fashion Show at #pivotcon!! @HopeFrank | |||
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| “ | Key Summary by @HopeFrank: It is the quality of creative that should speak, not the tools. #pivotcon @Webtrends #social | |||
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| “ | Agreed RT @pivotcon: Best of both worlds @themaria: Fashion show or social media conference? Why choose? Have both #pivotcon @HopeFrank | |||
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| “ | RT @ConsultaConJCB Introducng @PeñarandaWorld designs to crowd like #pivotcon 4 Genius & Age of Enlightment was true to its name. @hopefrank | |||
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| “ | HAUTELIGHT OF THE DAY: Jeanniey Mullen & Raul Penaranda gave us insight into the power of “digitorials” at #PivotCon Day 1 @zinio @vivmag | |||
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| “ | RT @MargaretMolloy: The Grammy Awards” CMO details social strategy #Pivotcon http://t.co/Q3wB2jTt @HopeFrank @hopeandchange @Webtrends @tnwsocialmedia | |||
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| “ | RT @remyathomas Congrats to @HopeFrank from @Webtrends on Digital Visionary award by @VIVmag today at #pivotcon http://t.co/pnGn1GMj | |||
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| “ | All-digital lux magazine 4 women – @vivmag awards @HopeFrank CMO of Web Trends for winning the ‘Magnificent Woman Program Award’ #pivotcon | |||
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