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  • Webinar: Closed Loop Marketing
    In the past, marketing has been viewed as more as “art” than “science.” But today, marketers and sellers need to be more tightly aligned than ever, ensuring marketing activities are targeting the right prospects with measurable results. As a result, sales needs to feed more insights back into the marketing machine, creating a high- performance cycle of measurement and adjustment. The good news? Modern CRMs allow for far more sophisticated integration between marketing and sales technology – in essence, making the promise of CRM as a closed loop marketing engine a reality. In this edition of our CRM Blueprint series, you’ll: • Discover the importance of a closed-loop marketing cycle • Uncover key aspects and features needed to make closed-loop marketing a reality • Learn how Sugar’s ...


  • .. verblüffend welche Chancen eine Koppelung von CRM und Lead Marketing Automation bringt!
    Erstaunlich, welche Chancen sich ergeben, wenn man CRM Software und Lead Marketing Automation eng verzahnt: 1. Sämtliche Kundendaten im CRM lassen sich für Lead Marketing Kampagnen verwenden 2. Sämtliche Aktionen in Lead Marketing Automation Lösung finden sich analog in der Kontakthistorie im CRM wieder 3. Aus dem Verhalten der Emailempfänger lassen sich automatisiert Aktionen im CRM auslösen, z.B. Kampagnen starten, Wiedervorlagen für Anwender etc. Markus Grutzeck stellt diesen Ansatz auf dem Lead Management Summit 2019 anhand eines vorgegebenen Praxisbeispiels vor.


  • .. verblüffend welche Chancen eine Koppelung von CRM und Lead Marketing Automation bringt!
    Erstaunlich, welche Chancen sich ergeben, wenn man CRM Software und Lead Marketing Automation eng verzahnt: 1. Sämtliche Kundendaten im CRM lassen sich für Lead Marketing Kampagnen verwenden 2. Sämtliche Aktionen in Lead Marketing Automation Lösung finden sich analog in der Kontakthistorie im CRM wieder 3. Aus dem Verhalten der Emailempfänger lassen sich automatisiert Aktionen im CRM auslösen, z.B. Kampagnen starten, Wiedervorlagen für Anwender etc. Markus Grutzeck stellt diesen Ansatz auf dem Lead Management Summit 2019 anhand eines vorgegebenen Praxisbeispiels vor.


  • SugarCRM® Acquisition of Salesfusion: What it Means for You
    SugarCRM has acquired marketing automation innovator Salesfusion. This is exciting news and key to our mission to create truly differentiated, market-driven customer experience management solutions. But what does it mean for you? Adding Salesfusion's powerful marketing automation solution to Sugar’s market-leading CRM platform empowers you to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile-first platform. We’re making customer experience management easy and accessible for everyone. We invite you to learn more about the acquisition by viewing this replay of our 5.29.19 webinar. Join us as we address: - Sales, support, service and management for both products; Differences in both standalone products ...


  • Q + A: SugarCRM Acquires Salesfusion
    Salesfusion is now part of the Sugar family! Head Evangelist Martin Schneider interviews CEOs Craig Charlton and Logan Henderson about the deal, and what to expect next. Learn more about marketing automation and how it enhances customer experience management.


  • salesforce.com
    salesforce.com
    01.02.2019
    Salesforce Pardot Overview Demo
    Pardot is the leading B2B marketing automation solution for marketers to generate more high-quality leads, so your sales team can close more deals faster.


  • SAS Institute GmbH
    SAS Institute GmbH
    28.07.2018
    Improving the Online Customer Journey – 1-800-Flowers.com
    https://www.sas.com/en_us/software/marketing-automation.html With SAS Marketing Automation, 1-800-Flowers.com can offer a more personalized online experience to their customers. SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL http://www.youtube.com/subscription_center?add_user=sassoftware ABOUT SAS SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. VISIT SAS http://www.sas.com CONNECT WITH SAS SAS ► http://www.sas.com SAS Customer Support ► http://support.sas.com SAS Communities ► http://communities.sas.com Facebook ► https://www.facebook.com/SASsoftware ...


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