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  • artegic Logo cmyk 300
    artegic AG 27.11.2019
    Thumbnail of https://www.artegic.com/blog/email-marketing-dispatch-errors-do-error-free-newsletters-exist/
    Email marketing dispatch errors: do error-free newsletters exist?
    Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in his or her newsletter after it has already been sent out. Everyone who receives newsletters, has already wondered or ... The post Email marketing dispatch errors: do error-free newsletters exist? appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 17.11.2019
    Thumbnail of https://www.artegic.com/de/blog/rechtssicherer-versand-von-newslettern/
    Empfänger von E-Mail Marketing rechtssicher erreichen
    Eigentlich haben viele Unternehmen ein sehr gutes Verständnis vom Datenschutz im Bereich des digitalen Dialogmarketings, dennoch bedarf es ab und zu an Beratung. Häufig dann, wenn es um die Auslotung von Grenzen oder die Etablierung internationaler Aspekte im Einzelfall geht. Klassische Missverständnisse sind in der Praxis oft bei Unternehmen zu finden, die sich des digitalen ... The post Empfänger von E-Mail Marketing rechtssicher erreichen appeared first on artegic AG The Marketing Engineering Blog.


  • artegic Logo cmyk 300
    artegic AG 08.11.2019
    Thumbnail of https://www.artegic.com/blog/successful-use-social-proof-b2b-marketing/
    The successful use of social proof in B2B marketing
    People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become an integral part of the ... The post The successful use of social proof in B2B marketing appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 08.11.2019
    Thumbnail of https://www.artegic.com/de/blog/social-proof-erfolgreich-im-b2b-marketing-nutzen/
    Social Proof erfolgreich im B2B-Marketing nutzen
    Menschen orientieren sich gerne daran, was andere Menschen bereits getan oder gesagt haben. Auch bei Kaufentscheidungen ist das so. Wenn also ein Kunde angibt, bereits ein Angebot wahrgenommen zu haben, dann kann das andere dazu verleiten, es ihm nach zu tun. Dieses Phänomen nennt sich Social Proof und ist mittlerweile fester Bestandteil der Marketingkommunikation vieler ... The post Social Proof erfolgreich im B2B-Marketing nutzen appeared first on artegic AG The Marketing Engineering Blog.


  • artegic Logo cmyk 300
    artegic AG 06.11.2019
    Thumbnail of https://www.artegic.com/de/blog/infografik-10-digitale-marketing-kpi-oktober-2019/
    Infografik: 10 digitale Marketing-KPI Oktober 2019
    Wir informieren Sie jeden Monat über die wichtigsten Fakten und Studien aus der digitalen Wirtschaft. 10 digitale Marketing-KPI aus dem Oktober 2019 finden Sie hier in einer übersichtlichen Infografik.   Digitale Marketing-KPI Oktober 2019 – die wichtigsten Studien in der Übersicht “Jugend-Digitalstudie 2019” (Postbank) “Digital Dialog Studie 2019” (United Internet Media / Hochschule der Medien) ... The post Infografik: 10 digitale Marketing-KPI Oktober 2019 appeared first on artegic AG The Marketing Engineering Blog.


  • artegic Logo cmyk 300
    artegic AG 04.11.2019
    Thumbnail of https://www.artegic.com/blog/when-voice-assistant-software-reads-your-e-mails-to-you/
    When voice assistant software reads your emails to you
    Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However, additional questions arise: Is the ... The post When voice assistant software reads your emails to you appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 30.10.2019
    Use push notifications to improve engagement and increase customer loyalty
    The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies the smartphone offers invaluable access to their customers’ lives. On the one hand customers can be reached at any ... The post Use push notifications to improve engagement and increase customer loyalty appeared first on artegic AG The Marketing Engineers Blog.