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  • 5 Ways to Use Email Signatures as a Marketing Tool
    By 2013, more than 1.9 billion people will use email –remarkably, that’s more than one in every five people on the face of the Earth.  Certainly, there isn’t a company in the world that doesn’t use email to communicate with partners, suppliers, customers and prospects. Even as email is one of the most powerful and ubiquitous one-to-one communication tools,  many marketers fail to truly capitalize on the power of email to spread brand messages.   Specifically:  The lowly signature line. Consider how many people glance at your signature every week, every month, every year. Couldn’t you put that prime marketing space to better use? Check out these five ways that you can make your email signature a powerful tool for amplifying your message.   Remedy a Common Mobile Faux Pas First, here’s a ...


  • How To Deliver The Most Relevant Digital Experience To Your Audience
    On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences. Below are summary tweets from the webinar: View the story “How To Deliver The Most Relevant Digital Experience To Your Audience” on Storify Storified by Webtrends Thu, Mar 15 2012 13:52:57 · 27 views 23 2 How To Deliver The Most Relevant Digital Experience To Your Audience like 0 Share Email Embed On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl presented a Webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified on delivering the most relevant digital ...


  • Five Ways to Improve Email Deliverability with Gmail
    Email remains one of the most focused, effective ways to get your marketing message exactly where you want it to be: in the hands—well, inboxes—of your current and prospective customers. Unfortunately, there’s also a dark side to this “clutch” marketing tool. In addition to legitimate email marketers, spammers send billions of messages to consumers every day, leading harried recipients with little to do in response but send everyone to “Report Spam” oblivion. So how do you avoid “guilt by association?” How do you ensure that your valuable messages make it past junk filters and reporting buttons? If your recipients are using Gmail—and it’s likely many of them are, since it’s the email client of choice for more than 350 million users worldwide—here are some useful tips to improve Gmail ...


  • B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve
    Retailers aren’t the only ones struggling to meet the demands of the digital revolution. New research from Crain’s BtoB Magazine shows most B2B marketers do not feel their current online marketing mix is meeting sales demand, and that they’re under pressure to measure the impact of their programs. According to the survey results: B2B marketing is in a time of transition. More than 60 percent of the marketers polled said their greatest marketing challenge for 2012 is generating more leads, and nearly two-thirds (63 percent) reported that their marketing mix either doesn’t meet sales demand or they’re unsure of whether their mix is effective. When asked how they would improve their efforts, more than three-quarters (77 percent) said they plan to expand or diversify their marketing mix in ...


  • Marketers: Customers Control Your Brand!
    It’s no secret that consumers are different than they were even just five years ago. Empowered with technology, armed with mobile devices and backed by hundreds (if not more) in their online social networks, consumers now decide when, where and how they interact with brands. Yes, the buying public has changed –and that means marketers must change their strategies, too. Today’s marketing campaigns must be flexible, multi-channel and responsive. They must be customer-centric, focused squarely on improving the customer experience, loyalty and satisfaction. Of course, all of that makes perfect sense (and sounds great when presented as talking points at a seminar or conference). But, what’s actually happening in the “real world?” Are marketers using new, sophisticated engagement tactics to ...


  • Four Mistakes in “Star Wars: Episode I – The Phantom Menace” NOT to Repeat in Your Digital Marketing
        George Lucas has been many things.  Filmmaker, screenwriter, special effect genius and, maybe more than anything, a master marketer. That doesn’t mean everything he has done is perfect.  The first three “Star Wars” movies…genius.  The prequels…not so much.  And none was worse than “Episode I – The Phantom Menace”. Like many, I considered “The Phantom Menace” to be 136 minutes of my life that was completely wasted. But if we look at the movie again with a critical eye we can learn from George’s mistakes, by taking this awful (awful, awful) movie and gleaning online marketing strategies that can move e-commerce sites to the next level. While examining “The Phantom Menace”, let’s attempt to hold our stomach bile down and take a closer look at four key mistakes Lucas made with the movie ...


  • Bernd Hoyer
    Bernd Hoyer 28.01.2013
    Bernd Hoyer
    Email-Marketing
    Guten Tag,ich möchte etwas provozieren um vielleicht die Diskussion zu "beflügeln" bzw an offensichtlich vergessene Traditionen zu erinnern: Das schlichte Beantworten von e-Mails! Da nützen die tollsten Marketingkonzepte nichts, wenn diese einfach Erkenntnis nicht praktiziert wird. Ich gehe von der Gleichung aus: e-Mail Antwort = Wertgeschätzte Person, keine e-Mail Antwort = Du bist keine Antwort wert!Dabei meine ich nicht die automatische Antwort, sondern eine individuelle, die mir zumindest das Gefühl gibt, der Angeschriebene nimmt mich und meine Mail ernst. Ein Beispiel: Vor einigen Monaten kaufte ich online ein bestimmtes Produkt. 2 Wochen später stellte ich die Frage per Mail, ob dieses Produkt in einer anderen Farbe erhältlich ist. Reaktion: keine. Meine Reaktion, du mich auch, ich ...


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