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  • #FromDom2Dome – erste Infos zum #NextNextAct 2020: von Kathedralen zu fluiden Ecosystemen für Moonshots
    Noch können wir nicht alles verraten, dennoch wollen hier zumindest einige Erstinfos zum Event "FromDom2Dome" veröffentlichen. Was sind also überhaupt unsere NextAct-Events, warum heißt das nächste Event "From Dom 2 Dome" & wieviel Tausende ? muss man investieren, um dabei zu sein? ___ 1.


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    19.07.2019
    Social Selling: Techniques to Influence Buyers and Changemakers
    As the digital landscape has changed buyers' habits, it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:


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    19.07.2019
    Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing
    Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.


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    19.07.2019
    CEO?s Guide to Growth Through Customer Experience Momentum (via Passle)
    When we started Digital Leadership Associates (DLA) 3 years ago, while we had a proven ROI and best selling book, but we didn’t have a predictable and repeatable process.


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    Dr. Irene Kilubi
    19.07.2019
    Social Selling: The Golden Currency in the Digital Age
    ?Benefits of Social Selling Technology's rapid innovations are continuously changing how our prospects buy. Outdated sales tactics such as pitching through phone calls, emails or word-of-mouth referrals are being replaced with updated sales processes such as social selling.


  • Evolutionsstufen der Customer Experience
    Wenn sich Unternehmen heutzutage erfolgreich neu am Markt ausrichten wollen, dann sollte dies vor allem eine Orientierung am Kunden sein. Eine Aufgabe für Führung und Zusammenarbeit der gesamten Organisation. TREIBSTOFF-Gastbeitrag zu Customer Experience von Johannes Ceh


  • Kokreatives Ecosystem Marketing als neue „Goldene Kugel“ zu Content Marketing, Social Selling & Co – Workshop Unterlagen (Achtung Work in Progress)
    Das Denken in kokreativen Ecosystem verändert auch das Marketing.  Winfried Felser hat 10 Denkanstöße dazu formuliert und einen Foliensatz  (ohne ästhetischen Anspruch) als Basis für Workshops.


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