Digitalization, Industrial Internet, IoT … – are they the panacea for the new quality and level of value creation we are all longing for? Not at all, they are only enablers for the change we need, but they do not give us a new framework of value creation. Sometimes focusing on the digital tools will let us forget the goal and the right direction. For the new value creation we need beyond the pieces and single insides a real new logic of the #NextEconomy.
The “Service-Dominant Logic” of #NextMarketing and the “Evolutionary Logic” of #NextOrganization are – among others - good starting points for it. They change our understanding of economy fundamentally. Value creation is no longer associated with the old “material” concepts as “goods”, “production” and “departments” (and hierarchies!), but with “service”, “holistic work”, “ecosystems” and “teams” (and self-management!).
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a first draft of the new holistic logic and the ROI of the
#NextEconomy = Collaborative Network Economy!
Only a change of perspective
might eliminate the error,
as by habit, everyone sees the world
the way one has been conditioned to
Tripura Rahasya (“The Mystery beyond Trinity”),
Is it a fact—or have I dreamt it—
that by means of electricity, the world of matter has become a great nerve,
vibrating thousands of miles in a breathless point of time?
Rather, the round globe is a vast head, a brain, instinct with intelligence:
or shall we say it is itself a thought, nothing but thought,
and no longer the substance which we dreamed it.
The House of the Seven Gables (1851), The Flight of Two Owls.
Digitalization, Industrial Internet, IoT … – are they the panacea for the new
quality and level of value creation we are all longing for? Not at all, they are
only enablers for the change we need, but they do not give us a new idea and
framework of value creation. Sometimes focusing on the digital tools will let
us forget the goal and the right direction. For the new value creation we need
a new logic of a #NextEconomy as a big picture beyond single insides.
The “Service-Dominant Logic” of #NextMarketing and the “Evolutionary
Logic” of #NextOrganization are – among others - good starting points for it.
They change our understanding of economy fundamentally. Value creation is
no longer associated with the old “material” concepts as “goods”,
“production” and “departments” (and hierarchies!), but with “service”,
“mind”, “holistic work”, “ecosystems” and “teams” (and self-management!).
A new “C-N” Logic unifies both logics and reduces them to the generic and
boundless building blocks. The Competence Networking or – if you prefer
it – the Collaborative Network Economy is based only on competencies,
networks and networking or combining competencies – that’s all we need.
Within this human centric logic of the #NextEconomy we change our
perspectives, overcome the blind spots of not yet realized value creation and
do not only understand Content Marketing, Amazons Gadgets, 3D Printer,
IoT or Industrie 4.0 with Lot Size One but also the “Digital”, “Sharing”,
“Platform” or any “X Economy” within a holistic framework, a big picture.
Understanding and designing the world in this way as a network of
collaborative networks and mobilizing systematically the unused
potentials, the latencies, of our joint competencies and networks helps
us to solve the problems of today and even more those of tomorrow.
This is the panacea for the new value creation we are longing for – not
only for the Big-4 or -5 of Silicon Valley, but for everybody else too.
But for that we need new approaches to management, the #NextDrucker,
#NextSchumpeter and #NextCastells to change the scopes/strategies,
structures, processes, systems and competencies or our companies. In the
end the new logic of the #NextEconomy with its competence-networking for
value creation will be based not only on new “production theory” and “value
management” but also – human centric - on cognitive science and sociology.
The ideas we present in this paper are the first steps in this direction.
The main statements of this paper are:
0.1. We need change, but we have to know, where to go to from here
and for that we need a big picture, a direction … tells us the Cat
0.2. The author is a strong believer in digital, but …
1. #BeyondDigital – digital is not enough …
1.1. Some digital innovations have low impacts on value creation
1.2. Sometimes we need fundamental non-digital innovations
2. Two promising new logics for the #NextEconomy, among others
2.1. The Service-Dominant (S-D) Logic defines economy as value co-
creation in ecoystems based on mutual service, not goods
2.2. The Evolutionary-Organization (E-O) Logic defines
organizations as „living systems” for holistic, self-managed work
2.3., Integrating and unifying (words) both logics harmonizes a
2.4. market and resource based approach within a new mindset (!)
3. The C-N Logic of the next Collaborative Network Economy
3.1. Competence is an ability to … create value … based on the skills/
knowledge/ … and the motivation … of networks (e.g. context!)
3.2. So “competence” is an abstract perspective of dual character!
3.3. Competence networking = collaboration = value creation is
based on matching, connecting … and “flowing” competencies
4. The C-N logic and #NextManagement / #NextDrucker …
4.1. Strategies will be boundless and redefined within a platform
logic, so less contracts but a common purpose integrates us
4.2. Dual competence structures build the new hyper organizations
4.3. “Processes” support network growth and get redefined for C-N
4.4. Meta competencies and meta patterns enable the collaboration
5. The C-N Logic and some examples of #NextValueCreations
5.1. The “#Next/SocialCompany” has to be supported through social
technologies AND(!) a market-oriented, hyper-organization
including everybody (not only customer!) as co-creator of value
5.2. For the #NextProduction “augmented operators” and “social
machines” are empowered by meta competencies and pattern of
collaboration, e.g. through the “Industrie 4.0 Komponente”
5.3. HR will no longer be a separated service agent, but an integrated
competence partner of the #CollaborativeHR networks which
include all relevant actors within the company and beyond
6. The C-N Logic and the #NextSchumpeter and far far beyond …
6.1. C-N Logic redefines Schumpeter and let us understand the
disruptive effects of the 3D printer and Amazon gadets
∞ The meta disruptive power of C-N will cure the world ;-)
0.1 Change is “alternativlos”, but where to go from here …?
Angela Merkel, Germans chancellor, is known – at