Dr. Jürgen Meffert is Director (Senior Partner) at McKinsey & Company based in Düsseldorf. He joined McKinsey in 1990, became Partner in 1996, and was appointed Director in 2002. Jürgen primarily works with clients in the telecommunication, high-tech, and media industries. He spent several years working in the US and serves clients across the globe with an emphasis on EMEA. He has been McKinsey's Global Leader of the TMT (Telecoms, Media, Technology) Practice between 2006 and 2014. Now he leads McKinsey’s Digital B2B Practice globaly. He has been the founder and leader of McKinsey's initiative serving medium-sized growth companies.