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  • artegic Logo cmyk 300
    artegic AG 19.10.2020
    Data protection and data security – high standards lead to competitive advantages
    Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also a competitive advantage. Customers are ... The post Data protection and data security – high standards lead to competitive advantages appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 09.10.2020
    Testing in email marketing – which methods are available
    Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As the name suggests, you separate your distributor into two parts. One half receives variant A of your email, the ... The post Testing in email marketing – which methods are available appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 05.10.2020
    artegic Logo cmyk 300


  • artegic Logo cmyk 300
    artegic AG 02.10.2020
    Artificial intelligence helps you to optimize more efficiently
    Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this context.This works even if the data quality is poor, because self-learning algorithms are becoming increasingly better at interpreting even ... The post Artificial intelligence helps you to optimize more efficiently appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 30.09.2020
    Thumbnail of https://www.artegic.com/blog/how-to-use-incentives-in-order-to-promote-your-newsletters/
    How to use incentives in order to promote your newsletters
    Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article we will introduce you to various incentives. What are Incentives Incentives are attractions that can take many forms. One ... The post How to use incentives in order to promote your newsletters appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 29.09.2020
    artegic Logo cmyk 300


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