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  • artegic Logo cmyk 300
    artegic AG 15.05.2020
    Thumbnail of https://www.artegic.com/blog/tips-for-internal-email-marketing-integration-and-onboarding-of-new-employees/
    Tips for internal email marketing – Integration and Onboarding of new employees
    Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company communication.Staff information, invitations to events, announcements of the management, information about employee programs etc. are usually sent out by ... The post Tips for internal email marketing – Integration and Onboarding of new employees appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 11.05.2020
    Thumbnail of https://www.artegic.com/blog/the-use-sms-surveys-for-your-marketing/
    Using SMS surveys for your marketing
    You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be considered improvements if your customer perceives them as such, even if optimizations have otherwise been implemented perfectly. Collecting feedback ... The post Using SMS surveys for your marketing appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 19.03.2020
    Marketing automation: status quo and advantages
    Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 percent of the companies plan to use the system in the next 24 months, slightly less than 30 percent ... The post Marketing automation: status quo and advantages appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 16.03.2020
    What can testing achieve in email marketing?
    Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what target group leads to the success of a campaign. This means: those who test, optimize. Those who optimize will ... The post What can testing achieve in email marketing? appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 19.02.2020
    3 tips for better deliverability in email marketing
    Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, an email must first reach the recipient. If you take a look into your spam folder from time to ... The post 3 tips for better deliverability in email marketing appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 11.02.2020
    Individualization with less effort – integrate user data directly into messages
    Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process is bound to an enormous effort that bind ressources and is just not (yet) realizeable in many companies. For ... The post Individualization with less effort – integrate user data directly into messages appeared first on artegic AG The Marketing Engineers Blog.


  • artegic Logo cmyk 300
    artegic AG 04.02.2020
    Using Call-to-Action correctly in marketing
    Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints to the final conversion: for example, from clicking on an offer in the newsletter to the final purchase in ... The post Using Call-to-Action correctly in marketing appeared first on artegic AG The Marketing Engineers Blog.


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