Veröffentlicht am 31.05.2012

Delivering the Customer Experience
SAP Web Channel Experience Management is a comprehensive, unified platform for eCommerce, eMarketing and eService that seamlessly integrates with SAP CRM, or SAP ERP backend systems, providing an end-to-end web experience built on SAP.  A nimble solution that meets needs across the organization, SAP Web Channel Experience Management ensures an excellent online experience that expands market reach and engages customers. However, in order to optimize business value from their SAP solutions, companies need to understand, measure and segment their online users’ behaviors over time to continually improve the user experience and gain a return on investment. Webtrends for SAP Web Channel Experience Management delivers detailed insights into campaign effectiveness, commerce results, and shopping cart and customer support scenarios, with easy implementation seamlessly integrated into the SAP experience.

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